In all honesty I was planning on writing this post prior to the passing of former Apple CEO, Steve Jobs, in response to the latest product launch. But now it seems even more pertinent in the wake of the Great … Continue reading →

This is simply awesome. Talk about leadership. Talk about motivation. Talk about being a team player. McCarthy had players fitted for Super Bowl rings Saturday night In a show of bravodo over the top even for the way Packers coach … Continue reading →

A few weeks back, I was railing on Twitter about how much I hated Sirius Satellite Radio for allowing you to sign up online (for the online service I was using) and then making you call in order to cancel.  … Continue reading →

Last week we covered the first 5 trends. This week, we take the final 5. McKinsey recently published an article entitled Clouds, big data, and smart assets: Ten tech-enabled business trends to watch on the ten "tech-enabled" business trends that … Continue reading →

We’ve uploaded over 30 documents including Mind Maps, E-Books, Whitepapers, Social Media Handouts, Tools and Diagnostic Tests and more to our Scribd library. Download away!

Instead of ambushing you with yet another great marketing idea to ponder from the Monday Marketing Moxie this week, we decided to make life easier for all of us and send you an overview of just a few of the … Continue reading →

"Think you’re loyal – then prove it!" A loyalty obstacle course is not a strategy. "Retained customers are always far more profitable than newly acquired customers. They have a better understanding of the brand’s benefit and value, and they are … Continue reading →

Thought leadership marketing is not something that most organizations take lightly or that’s whipped up in a morning over coffee on the back of a napkin.  That said, there are plenty of things that an individual or an organization can … Continue reading →

The last thing I should be doing in the middle of the week before a holiday is watching videos online. That said, I had to see the world premier of the new Land Rover LRX…er…Evoque.  Whatever the hell they want … Continue reading →

Step 7 on the social media marketing strategy process is called the “Enterprise Social Media Assessment” phase. What it really means is figuring out how social media will affect and benefit the various departments or functions of any one company. … Continue reading →