"The evidence is overwhelming that presenting one option as a default increases the chance it will be chosen — a default eliminates the need to make a decision." – Ned Welch, McKinsey & Company Consultant Harness the power of the … Continue reading →

I got an email today that I thought was a nice twist to create a sense of urgency among would be buyers that’s easy to do with most e-commerce tools.  A coupon code that counts down based on the number … Continue reading →

Personally, I like name-brand gear as much as the next guy. Brand become ubiquitous for a reason. Sometimes a brand gets uber-popular because of merit, the quality of the offering and the overwhelming public support. Other times a brand gets … Continue reading →

If you’ve ever been to Starbucks or T.G.I. Friday’s or any number of other retail establishments, you’ve heard the music that the stores play which is programmed by someone on staff at headquarters. I’ve always thought that it was a … Continue reading →

Image by Jeffery Simpson via Flickr In an effort to capitalize on the Christmas season and to take advantage of vacated space in malls and shopping centers around the country, Toys “R” Us Inc. is staging a roll out of … Continue reading →

No, this is not a cash for clunkers story.  For those of you who are dog lovers out there, I’m relatively certain that you’ve all heard of Cesar Millan, the “Dog Whisperer”.  In today’s Wall St. Journal, there’s an interesting … Continue reading →

I was in a meeting recently where I witnessed a demonstration of a very well developed internal social network for a fairly sizable, though not very well known company. This particular tool was (almost) completely custom coded by the developer … Continue reading →

I’m in an academic mood today. It all started with a great breakfast with my friend Randy this morning where he shared some classic articles from his father who was a marketing VP and marketing professor in Milwaukee some years … Continue reading →

Image by Scorpions and Centaurs via Flickr I’m such a sucker for great marketing ideas, especially the simple targeted ones that you know are going to make an impact. This idea comes from Door County Realtor, Lisa Bieri. Lisa put … Continue reading →