Insurgent Marketing
The Burden of Loyalty
"Think you’re loyal – then prove it!" A loyalty obstacle course is not a strategy. "Retained customers are always far more profitable than newly acquired customers. They have a better understanding of the brand’s benefit and value, and they are easier to find and communicate with." – Christie Nordhielm, Professor, University of Michigan Ross School [...]
Create urgent buyers with email
I got an email today that I thought was a nice twist to create a sense of urgency among would be buyers that’s easy to do with most e-commerce tools. A coupon code that counts down based on the number of orders that come in. We have a very limited coupon code for $10 off [...]
Fed up with ubiquity? Start a counter-brand
Personally, I like name-brand gear as much as the next guy. Brand become ubiquitous for a reason. Sometimes a brand gets uber-popular because of merit, the quality of the offering and the overwhelming public support. Other times a brand gets popular due to factors that bewilder us. Status symbol items usually follow this track. Cars, [...]
When Should Thought Leaders Play Defense?
Yesterday I mentioned a fascinating article from Marketing Management about how Mayo Clinic enjoys top-of-mind preference among U.S. consumers (based on being able to go anywhere in the U.S. for treatment of a serious medical condition which required highly specialized care) on the order of three times that of hospital #2. What was even more [...]
They chose us because we have passion…
I was in a meeting recently where I witnessed a demonstration of a very well developed internal social network for a fairly sizable, though not very well known company. This particular tool was (almost) completely custom coded by the developer and web design shop for their client. While I sat through the meeting, I wondered [...]
Rev Up the Rebound – Green Bay Wants Local Businesses to Take Charge!
So much of the coverage on the economy focuses on the negative. The Green Bay Area Chamber of Commerce, MarketingSavant and Cumulus Broadcasting are encouraging businesses like yours to associate themselves with a positive effort to accelerate the area’s economic recovery, an effort we’re calling Rev Up the Rebound. Businesses are encouraged to place a [...]
Day 8 is Entrepreneurs DIY Marketing Month E-course Review Day
“Eat a live toad the first thing in the morning and nothing worse will happen to you the rest of the day.” – Unknown I’ve had a few emails asking something to the effect of “so, this stuff is great, but how am I supposed to keep up?” We’ll take care of that issue today! [...]
