This is simply awesome. Talk about leadership. Talk about motivation. Talk about being a team player. McCarthy had players fitted for Super Bowl rings Saturday night In a show of bravodo over the top even for the way Packers coach … Continue reading →

Last week we covered the first 5 trends. This week, we take the final 5. McKinsey recently published an article entitled Clouds, big data, and smart assets: Ten tech-enabled business trends to watch on the ten "tech-enabled" business trends that … Continue reading →

"Think you’re loyal – then prove it!" A loyalty obstacle course is not a strategy. "Retained customers are always far more profitable than newly acquired customers. They have a better understanding of the brand’s benefit and value, and they are … Continue reading →

I got an email today that I thought was a nice twist to create a sense of urgency among would be buyers that’s easy to do with most e-commerce tools.  A coupon code that counts down based on the number … Continue reading →

Personally, I like name-brand gear as much as the next guy. Brand become ubiquitous for a reason. Sometimes a brand gets uber-popular because of merit, the quality of the offering and the overwhelming public support. Other times a brand gets … Continue reading →

Yesterday I mentioned a fascinating article from Marketing Management about how Mayo Clinic enjoys top-of-mind preference among U.S. consumers (based on being able to go anywhere in the U.S. for treatment of a serious medical condition which required highly specialized … Continue reading →

I was in a meeting recently where I witnessed a demonstration of a very well developed internal social network for a fairly sizable, though not very well known company. This particular tool was (almost) completely custom coded by the developer … Continue reading →

So much of the coverage on the economy focuses on the negative. The Green Bay Area Chamber of Commerce, MarketingSavant and Cumulus Broadcasting are encouraging businesses like yours to associate themselves with a positive effort to accelerate the area’s economic … Continue reading →

“Eat a live toad the first thing in the morning and nothing worse will happen to you the rest of the day.” – Unknown I’ve had a few emails asking something to the effect of “so, this stuff is great, … Continue reading →

It’s ready, are you? Are you ready for 30 great ideas for the 30 days of Entrepreneurs DIY Marketing Month this June? Let’s make something clear at the beginning. Not every idea in here is meant to work in every … Continue reading →