Insurgent Marketing
Fed up with ubiquity? Start a counter-brand
Personally, I like name-brand gear as much as the next guy. Brand become ubiquitous for a reason. Sometimes a brand gets uber-popular because of merit, the quality of the offering and the overwhelming public support. Other times a brand gets popular due to factors that bewilder us. Status symbol items usually follow this [...]
When Should Thought Leaders Play Defense?
Yesterday I mentioned a fascinating article from Marketing Management about how Mayo Clinic enjoys top-of-mind preference among U.S. consumers (based on being able to go anywhere in the U.S. for treatment of a serious medical condition which required highly specialized care) on the order of three times that of hospital #2. What was even more [...]
They chose us because we have passion…
I was in a meeting recently where I witnessed a demonstration of a very well developed internal social network for a fairly sizable, though not very well known company. This particular tool was (almost) completely custom coded by the developer and web design shop for their client. While I sat through the meeting, I [...]
Rev Up the Rebound – Green Bay Wants Local Businesses to Take Charge!
So much of the coverage on the economy focuses on the negative. The Green Bay Area Chamber of Commerce, MarketingSavant and Cumulus Broadcasting are encouraging businesses like yours to associate themselves with a positive effort to accelerate the area’s economic recovery, an effort we’re calling Rev Up the Rebound.
Businesses are encouraged to place a single, [...]
Day 8 is Entrepreneurs DIY Marketing Month E-course Review Day
“Eat a live toad the first thing in the morning and nothing worse will happen to you the rest of the day.”
– Unknown
I’ve had a few emails asking something to the effect of “so, this stuff is great, but how am I supposed to keep up?” We’ll take care of that issue today!
For the [...]
NEW e-Book: 30 Marketing Ideas in 30 Days – for Entrepreneurs “Do It Yourself” Marketing Month
It’s ready, are you? Are you ready for 30 great ideas for the 30 days of Entrepreneurs DIY Marketing Month this June?
Let’s make something clear at the beginning. Not every idea in here is meant to work in every business. But you can be sure that you will find several that will work in your [...]
Webinar Replay: 30 Ideas in 40 Minutes to Reject the Recession & Profit in 2009!
This is the video replay of the webinar that we ran back in April on some great ideas for marketing in a recession!
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