Successful social selling depends greatly on your ability to write effective calls to action. A call to action is a statement that tells (notice I didn’t use the word “asks”) people what you want them to do, with a link to … Continue reading →

Sean Cummings has an interesting article at iMedia Connection on “Why the QR Code is failing.” This prompted some discussion between a couple of colleagues on whether the QR Code is really failing or if it’s simply a matter of … Continue reading →

One of the hottest trends in social media marketing right now is the local deal. Deal programs create a win-win situation for both the customer and the business. The customer benefits from receiving your product or service at a discount. … Continue reading →

Have you noticed the recent increase in emphasis on buying from local businesses? It’s hard not to with the launch of Google’s new local recommendation service, Hotpot, and the emergence of national ‘buy local’ and ‘buy small’ business efforts like … Continue reading →

Putting the Super Bowl in perspective for Green Bay businesses means something entirely different than for businesses in any other city in the country. Many area businesses have and will continue to benefit from the victory for Titletown; but what, … Continue reading →

Organizations increasing and decreasing marketing budgets – the impact on tactics The shift in budgets from offline to online tactics continues. While the majority of organizations will increase online budgets in 2011 (with very few reporting a decrease) those organizations … Continue reading →

HubSpot and MarketingSherpa have teamed up again to publish a special report, this time they tackle the 12 email mistakes that many firms still make in email marketing.  MarketingSherpa first published the Dirty Dozen: Email Newsletter Mistakes in 2008. What’s … Continue reading →

I couldn’t resist grabbing the mindmap that SEOmoz had on the site today. This prediction from Rand Fishkin about how SEO will evolve to something more inclusive is, in my opinion, completely dead-on correct. There are too many facets to … Continue reading →

So, you’ve got a website redesign underway. But is it a good, user-friendly website? Or do you just think so? One gauge of whether a website is worth more than its good looks is its usability, and by that, we … Continue reading →

Déjà vu. We talked about this reality that we were seeing in the mobile market where the browser with a mobile-optimized site would likely unseat the ‘app culture’ and cause organizations to focus more on their sites and making them … Continue reading →