Of all the social networks you could use for marketing, LinkedIn is the most inherently business-oriented. What I mean by that is, it’s features are clearly meant for business development, it tends to attract the ideal target audience for many … Continue reading →

You can’t touch it, see it, smell it, or hear it, so how does one go about marketing it? If you’ve been presented with the challenge of marketing an intangible “product” you know how difficult it can be. Maybe you … Continue reading →

If someone asked you 10 years ago what is the best way to find a qualified job candidate, your answer would probably include phrases like sift through resumes, peruse cover letters, stiff, dry, boring use of the English language. Let’s … Continue reading →

One of the reasons that professionals join LinkedIn and maintain a presence there is the be findable, approachable and easily accessible to other professionals who want to connect with them.  So, one would think that unless you already know “too … Continue reading →