It’s a new day in the world of customer service. The days of an 800 number and email address being the sole communication tools for customer service departments are over. Today, social media has entered the scene, and as the … Continue reading →

You clamored for it. The band is back! Mark your calendar for June 2 for the release of Social Media Rock Star part 2, the next next social media training event in partnership with the Green Bay Chamber of Commerce … Continue reading →

BuddyMedia just produced a most excellent report on what makes for an effective Facebook wall post in their new comprehensive research paper, “Strategies For Effective Facebook Wall Posts: A Statistical Review.” What they found, which will not surprise you is … Continue reading →

Facebook Marketing Webinar – Wed, Feb 16, 2011 2:00 PM – 2:45 PM CST It’s here!  Facebook has soft-launched the much talked about updates to the Facebook Business (Fan) Pages that we previewed back in December, or, for those of … Continue reading →

I had the very good fortune today to present for the National Bicycle Tour Directors Association at their national conference in Madison. In prep for the event, we put together a laundry list of ideas that they could use.  Many … Continue reading →

Google has over 200 parameters that make up its search algorithm! Maybe that’s not keeping you up at night, but there are hordes of marketers constantly tweaking their websites trying to please Google and betting on how its ranking algorithm … Continue reading →

I’m as much a fan of some of the awesome Facebook pages created for the world’s top brands like Starbucks, Cranium, Threadless and Harley-Davidson, but what about for the rest of us who don’t have that kind of budget or, … Continue reading →

I bet you didn’t know it, but the marketing department at your big competitor has a case of social media envy and it’s all because you’re smaller, more nimble, have more fun and have a lot to gain from social … Continue reading →

When I was in college, I used Tom Peters for inspiration all of the time. In fact, whenever I was stuck on anything, like a paper or a project, I’d pull out a copy of Thriving on Chaos or Re-Imagine! … Continue reading →

Social Media – Top Tools for Social Media Management