In all honesty I was planning on writing this post prior to the passing of former Apple CEO, Steve Jobs, in response to the latest product launch. But now it seems even more pertinent in the wake of the Great … Continue reading →

There’s a great quote by Seth Godin, author of many books on marketing, on not waiting for the next case study in your industry to move forward on your decision to, well, do something. If you wait until there is … Continue reading →

I came across a mention of this today and thought it appropriate to share.  This is dated advice. Dated from 1885 to be more specific! Thomas Smith, a London Businessman, wrote a guide called Successful Advertising in 1885. The sayings … Continue reading →

This blog post was oringially published on the Marketing Profs blog, the MPDailyFix at www.mpdailyfix.com As bloggers and social media pundits, we’re often scouring the data from reports to get a firm grip on what’s really happening in the worth … Continue reading →

After several days of the Gapocalypse, Gapgate, Logo-gate situation – or whatever you prefer to call it – most of us have encountered some discussion over the past couple of weeks on Gap’s new logo. I, for one, am a … Continue reading →

We’ve uploaded over 30 documents including Mind Maps, E-Books, Whitepapers, Social Media Handouts, Tools and Diagnostic Tests and more to our Scribd library. Download away!

Instead of ambushing you with yet another great marketing idea to ponder from the Monday Marketing Moxie this week, we decided to make life easier for all of us and send you an overview of just a few of the … Continue reading →

The last thing I should be doing in the middle of the week before a holiday is watching videos online. That said, I had to see the world premier of the new Land Rover LRX…er…Evoque.  Whatever the hell they want … Continue reading →

This is a great Harvard Business Review article from the late 80′s told in the form of a story surrounding the perils of a manufacturing company in Indiana. Market Oriented is a term to describe a company that is driven … Continue reading →

I’m in an academic mood today. It all started with a great breakfast with my friend Randy this morning where he shared some classic articles from his father who was a marketing VP and marketing professor in Milwaukee some years … Continue reading →