I was sitting down with an advertising executive in the radio industry recently and we spent a considerable amount of time talking about marketing strategy. This, of course, is not an odd topic of conversation, but the context is what … Continue reading →

Those that know me know that I’m a huge fan of classical marketing writing. Stuff from the 20′s through the 80′s that most of us have forgotten but that’s still so highly relevant today, especially with all of the new … Continue reading →