I have fond memories of buying many books at Borders (seems like I was one of the few…everyone else just went there for coffee, as some have said) and was always impressed with their technical books section and the selection … Continue reading →

In marketing we have a tendency generalize age groups and other demographics, even though we often know better than to categorize people into such arbitrary and largely meaningless groups.  That said, it is useful when we look at the sheer … Continue reading →

In a recent meeting with a CEO of an organization, he referred several times to the fact that in their business, when differentiating themselves from the competition, an elevator pitch simply isn’t enough to explain the nuances of who they … Continue reading →

This is the start of a new Saturday series on five things, one for each day of the week, that have inspired folks at MarketingSavant this week.  We’re doing this with a hat tip to Trent at The Simple Dollar … Continue reading →

“Without a marketing strategy and objectives, we risk falling prey to the “click-through syndrome.” It’s starting already. Folks are counting up and touting how many fans, friends, and followers they have, with no context relative to their business and, in … Continue reading →

Who you are in the social web is who you should be in meet-space.  Are you surprised when you encounter a company that does something different? Or maybe you’re not.  What a shame. Have you checked your brand for consistency … Continue reading →

Every time we do an AMA social media course, I’m often asked for my reading list or the list of the blogs that I read to keep up on social media and emerging marketing techniques.  Of course, I’ll tell you … Continue reading →

I couldn’t resist grabbing the mindmap that SEOmoz had on the site today. This prediction from Rand Fishkin about how SEO will evolve to something more inclusive is, in my opinion, completely dead-on correct. There are too many facets to … Continue reading →

Corporate athletes have recently (in the last decade) been schooled in the concept of working on strengths and exploiting them to gain leverage in their careers (via such books as Now Discover Your Strengths).  In our early careers, we were … Continue reading →

After several days of the Gapocalypse, Gapgate, Logo-gate situation – or whatever you prefer to call it – most of us have encountered some discussion over the past couple of weeks on Gap’s new logo. I, for one, am a … Continue reading →