Marketing Discussion
Relentless Focus
Image by Tiago Rïbeiro via Flickr
Focus is a discipline that many individuals and businesses struggle to maintain. Between the emerging opportunities, daily fires to douse, persistent issues and humans just being human, it’s harder than ever to stay on track. When you add in the compounding pressures of a challenging economy, we tend to lose [...]
Monday Marketing Moxie – Distinction is in the Details
“If your customers cannot differentiate you, then they will fall back upon the one point where they can always discover distinction – price!” — Scott McKain, author of Collapse of Distinction
Distinction is in the Details
The only perception that matters is the customers’.
Price is the single worst point of differentiation for any organization in any industry. [...]
Got Social Media? Ask Your Customers!
Image by ’smil via Flickr
Truth be told, the best social media strategy for your business starts out much like some of the best conversations you’ve probably had. Think about a great conversation you’ve had with someone who’s actively listening and asking questions and how you felt. You probably felt important, engaged, excited and came away [...]
Marketing as Diet and Exercise
Image via Wikipedia
I’ve personally arrived at a point where I’ve gotten far enough out of shape that I’ve joined a gym, have made a concerted effort to work out when I travel and have generally tried to get in the habit of doing the activities that will put me in a healthier state. Many [...]
Defining “social marketing”
I’m in an academic mood today.
It all started with a great breakfast with my friend Randy this morning where he shared some classic articles from his father who was a marketing VP and marketing professor in Milwaukee some years ago and was highlighted by a comment in a LinkedIn group where a Shaklee representative called [...]
NEW e-Book! The Updated MarkeTech Guide to Marketing Technology!
In 2007, we wrote the “MarkeTech guide to marketing technology as an American Marketing Association members-only e-book to guide marketers through the most practical, useful and marketing-friendly technology tools like blogs, e-mail, widgets and video. It was one of the most popular e-books we’ve ever created with several thousand downloads over the past 18 months.
Much [...]
Are you being useful for your customers
Image via Wikipedia
In today’s Green Bay Press Gazette, there’s an interview that I took part on with Tina Dettman-Bielefeldt
In last week’s column, it was noted that the businesses that thrive in a recession are typically those that customers consider necessary. Knowing this, what can a business do to promote its products and services if they [...]
