I’m revealing my introverted side a bit here, but when I saw this sign today, I couldn’t help but think that this local small business could be helped along a bit by social media marketing. As I’m driving by (yes, … Continue reading →

"The kid-within-us-all needs to be given permission to have fun regularly (especially in the workplace) and celebrate the big purpose of play throughout our entire life." – Kevin Carroll, Author, Rules of the Red Rubber Ball If you’re new to … Continue reading →

I had previously dismissed a recent article by The Economist on the concept of “thought leadership” as just an opinion, until someone posted an intriguing comment on a MarketingProfs blog post that I wrote last year on the strength of … Continue reading →

"Advertising looks fun and easy to do. So does playing the piano, Until you try it." – Stavros Cosmopulos, Advertising Luminary Strategy is the New Creative… Perhaps the subject here is a bit of red herring (still love that term … Continue reading →

"Think you’re loyal – then prove it!" A loyalty obstacle course is not a strategy. "Retained customers are always far more profitable than newly acquired customers. They have a better understanding of the brand’s benefit and value, and they are … Continue reading →

The last thing I should be doing in the middle of the week before a holiday is watching videos online. That said, I had to see the world premier of the new Land Rover LRX…er…Evoque.  Whatever the hell they want … Continue reading →

Dogfooding , or, “eating your own dog food” is typically what happens when a company uses the products that it makes. Dogfooding in the context of marketing and communications, especially insofar as social media is concerned, is when an organization … Continue reading →

Image by jc_091447 via Flickr How often do you see the marketing department blamed for a company that has fallen on hard times or for the closure of a tech startup? Rarely, if ever, is my assessment. Save for notable … Continue reading →

Image via Wikipedia Have you thought about personalization recently? Perhaps you just recorded and watched only the shows you wanted on your DVR, or you’re reading this blog (thank you!) through an RSS reader that brings you just the right … Continue reading →

Image by Tiago Rïbeiro via Flickr Focus is a discipline that many individuals and businesses struggle to maintain. Between the emerging opportunities, daily fires to douse, persistent issues and humans just being human, it’s harder than ever to stay on … Continue reading →