“If your customers cannot differentiate you, then they will fall back upon the one point where they can always discover distinction – price!” — Scott McKain, author of Collapse of Distinction Distinction is in the Details The only perception that … Continue reading →

Image by ‘smil via Flickr Truth be told, the best social media strategy for your business starts out much like some of the best conversations you’ve probably had. Think about a great conversation you’ve had with someone who’s actively listening … Continue reading →

Image via Wikipedia I’ve personally arrived at a point where I’ve gotten far enough out of shape that I’ve joined a gym, have made a concerted effort to work out when I travel and have generally tried to get in … Continue reading →

I’m in an academic mood today. It all started with a great breakfast with my friend Randy this morning where he shared some classic articles from his father who was a marketing VP and marketing professor in Milwaukee some years … Continue reading →

In 2007, we wrote the “MarkeTech guide to marketing technology as an American Marketing Association members-only e-book to guide marketers through the most practical, useful and marketing-friendly technology tools like blogs, e-mail, widgets and video. It was one of the … Continue reading →

Image via Wikipedia In today’s Green Bay Press Gazette, there’s an interview that I took part on with Tina Dettman-Bielefeldt In last week’s column, it was noted that the businesses that thrive in a recession are typically those that customers … Continue reading →

It’s ready, are you? Are you ready for 30 great ideas for the 30 days of Entrepreneurs DIY Marketing Month this June? Let’s make something clear at the beginning. Not every idea in here is meant to work in every … Continue reading →

This is the video replay of the webinar that we ran back in April on some great ideas for marketing in a recession!

We’re kicking off the Ask MarketingSavant BlogTalkRadio show today.  It’s a soft launch, and we’re using the TechnoMarketing platform as a gateway into the call, deriving the questions from some of our social media & marketing technology events.  In the … Continue reading →

Last week in New Mexico I brought up the Beloit College Mindset List as part of the social media presentation.  Most of the audience had never heard of the list.  I suppose, if you’re not from Wisconsin, you’ve not heard … Continue reading →