Podcasting may not be something that you’re actively involved in as a marketer.  I get that. You can’t be doing everything in social media.  Podcasting, while mainstream, isn’t exactly burning up the charts, according to the most recent (meaning, 2010) … Continue reading →

The Holidays are a wonderful time for so many reasons and they’re a wonderful time for marketers to engage their customers in social media. With 57% of consumers conducting any one of a variety of holiday shopping activities on social … Continue reading →

Last night I had the honor of presenting to the Packers Mentor-Protégé Program, which provides support to foster business growth, economic development and job creation in Brown County.  Thanks again for the wonderful opportunity!  You’ll find the presentation from the … Continue reading →

In all honesty I was planning on writing this post prior to the passing of former Apple CEO, Steve Jobs, in response to the latest product launch. But now it seems even more pertinent in the wake of the Great … Continue reading →

I’ve been a huge advocate for years of making up your own week (it’s national sidewalk sale week all all of our stores) or month (it’s Spring thaw month…) to generate unique interest in your store or retail business.  As … Continue reading →

1. Create and Cultivate Partnerships If there’s one thing that I’m convinced of in marketing, especially local marketing, few things are better for business than strong partnerships. It’s amazing what an organization or even an entire city can do when … Continue reading →

This is the start of a new Saturday series on five things, one for each day of the week, that have inspired folks at MarketingSavant this week.  We’re doing this with a hat tip to Trent at The Simple Dollar … Continue reading →