Last night I had the honor of presenting to the Packers Mentor-Protégé Program, which provides support to foster business growth, economic development and job creation in Brown County.  Thanks again for the wonderful opportunity!  You’ll find the presentation from the … Continue reading →

We’ve entered an era where customers no longer separate marketing from the online, in-store or face-to-face sales experience – it is the experience. In this era of engagement, marketing is the company and it’s far too important to be left … Continue reading →

In all honesty I was planning on writing this post prior to the passing of former Apple CEO, Steve Jobs, in response to the latest product launch. But now it seems even more pertinent in the wake of the Great … Continue reading →

Copywriter Bob Bly wrote an interesting blog article a while back where he raised an interesting question: Are you marketing because you can’t sell? While Bob writes at great length about the ongoing rift between marketers and salesmen, ultimately siding … Continue reading →

I’ve been a huge advocate for years of making up your own week (it’s national sidewalk sale week all all of our stores) or month (it’s Spring thaw month…) to generate unique interest in your store or retail business.  As … Continue reading →

It’s easy to get caught up in the Kumbaya, community-centered attitude of social media. You give shout-outs to people who are doing a good job or RT people who have tweeted something insightful. In fact these forms of communal support … Continue reading →

Every so often, we’ll get a request for a social media strategy, which in and of itself is part of business as normal, but it so happens that we’re sometimes asked for social media strategy in the absence of the … Continue reading →

In a recent meeting with a CEO of an organization, he referred several times to the fact that in their business, when differentiating themselves from the competition, an elevator pitch simply isn’t enough to explain the nuances of who they … Continue reading →

At the end of the week, I’ll transition from a tip of the day to the “tip of the week” – something a bit higher level that you should be considering above all else. Should you publish something every week?  … Continue reading →

This is what my students in my college course at St. Nobert are reading as part of the class on the science of social networks, thought leadership and social media.  Talk about something that could have an extraordinary effect on … Continue reading →