Marketing Strategy
Is Social Media on Your Path to Purchase?
Image by Jill Clardy via Flickr
Einstein said, “If it weren’t for time, everything would happen all at once!”
Some business owners may think that’s how marketing and sales happen for their business – all at once. It’s either all or nothing. The fact is, the path to purchase begins well before someone enters your store, gets [...]
The Five Dysfunctions of Social Media Marketing
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With a tip of the hat to Patrick Lencioni, author of “The Five Dysfunctions of a Team”, the following are the five dysfunctions that keep organizations from reaching their peak potential with social media.
1. Absence of Trust
The first dysfunction is the absence of trust in social media as a concept, [...]
Do you know everyone you should know? (And do they know you?)
Image by Duchamp via Flickr
“There is no such thing as bad publicity except your own obituary.”
– Brendan Behan
Visibility in your target sector is made up of equal parts publicity, networking and a good sound marketing plan. All too often, an aspiring, publicity seeking entrepreneur will rush into their quest for visibility and ubiquity and fall [...]
What’s your customer retention strategy
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Most every organization has a strategy for attracting new customers. But have you neglected to create a formal strategy for retaining the customers you already have?
Customer retention strategy is rooted in loyalty. That loyalty is driven, not surprisingly, by what you know about your customers’ needs and what you do in [...]
How to fail in business in 2010
Congratulations! Your business made it through 2009, one of the toughest years since the Depression, and now you’re ready to accelerate into the rebound. After all, optimism is one of the hallmark traits of most successful business people. We know that we can’t sell in the past and believe that the best lies ahead of [...]
Marketing as Diet and Exercise
Image via Wikipedia
I’ve personally arrived at a point where I’ve gotten far enough out of shape that I’ve joined a gym, have made a concerted effort to work out when I travel and have generally tried to get in the habit of doing the activities that will put me in a healthier state. Many [...]
You’ll Keep Getting What You’ve Always Got…Until You Don’t
One of the most challenging things about being a speaker, especially when speaking to a very large and very diverse audience on a hot topic such as social media, is the inevitable disagreements that you’re going to have with audience members who say “I’ve tried this, and it doesn’t work” or the “we’re doing fine [...]
