Marketing Strategy
Three Reasons Why You Should use Social Media for Customer Service
It’s a new day in the world of customer service. The days of an 800 number and email address being the sole communication tools for customer service departments are over. Today, social media has entered the scene, and as the early returns indicate, it’s a win-win situation for both customers and businesses. If you think [...]
Failure #2: Not creating a powerful guiding coalition for social media
Social media and marketing transformation programs within organizations often start small. Often times, I see one or two people from an organization attending and AMA event like TechnoMarketing or Social Media Bootcamp or Advanced or B2B Social Media, and they get fired up and are ready to go back to their organization to bring social [...]
Failure #1: Not establishing a sense of urgency around social media (marketing)
This is easily the most significant step in bringing an enterprise social media strategy to life in your organization. Why? Well, if you can’t get people to see that there is something better than what they have (that creative tension is the fabric that makes up the sense of urgency you seek to create) then [...]
The Burden of Loyalty
"Think you’re loyal – then prove it!" A loyalty obstacle course is not a strategy. "Retained customers are always far more profitable than newly acquired customers. They have a better understanding of the brand’s benefit and value, and they are easier to find and communicate with." – Christie Nordhielm, Professor, University of Michigan Ross School [...]
10 Things a B2B Company can do to Express Thought Leadership Today
Thought leadership marketing is not something that most organizations take lightly or that’s whipped up in a morning over coffee on the back of a napkin. That said, there are plenty of things that an individual or an organization can do today that will go a long way toward building their position as a thought [...]
Let’s play… “How well do you know your target market”
The last thing I should be doing in the middle of the week before a holiday is watching videos online. That said, I had to see the world premier of the new Land Rover LRX…er…Evoque. Whatever the hell they want to call it, I had to see it. There was a big ceremony, live video [...]
Chaordic marketing for social media success
Step 7 on the social media marketing strategy process is called the “Enterprise Social Media Assessment” phase. What it really means is figuring out how social media will affect and benefit the various departments or functions of any one company. When we do this across a higher-ed or K-12 organization, it becomes even more complicated [...]
