This is what my students in my college course at St. Nobert are reading as part of the class on the science of social networks, thought leadership and social media.  Talk about something that could have an extraordinary effect on … Continue reading →

Corporate athletes have recently (in the last decade) been schooled in the concept of working on strengths and exploiting them to gain leverage in their careers (via such books as Now Discover Your Strengths).  In our early careers, we were … Continue reading →

Late November through the end of December is one of my favorite times of the year. Not only because I like snow but because these months are when the planners are gearing up for the next year and preparing their … Continue reading →

"The kid-within-us-all needs to be given permission to have fun regularly (especially in the workplace) and celebrate the big purpose of play throughout our entire life." – Kevin Carroll, Author, Rules of the Red Rubber Ball If you’re new to … Continue reading →

We’ve uploaded over 30 documents including Mind Maps, E-Books, Whitepapers, Social Media Handouts, Tools and Diagnostic Tests and more to our Scribd library. Download away!

I had previously dismissed a recent article by The Economist on the concept of “thought leadership” as just an opinion, until someone posted an intriguing comment on a MarketingProfs blog post that I wrote last year on the strength of … Continue reading →

It’s about that time of year…when we start looking forward to the next year and getting down to some serious planning. QuestionsView Results

Social media and marketing transformation programs within organizations often start small.  Often times, I see one or two people from an organization attending and AMA event like TechnoMarketing or Social Media Bootcamp or Advanced or B2B Social Media, and they … Continue reading →

This is easily the most significant step in bringing an enterprise social media strategy to life in your organization. Why? Well, if you can’t get people to see that there is something better than what they have (that creative tension … Continue reading →

"Think you’re loyal – then prove it!" A loyalty obstacle course is not a strategy. "Retained customers are always far more profitable than newly acquired customers. They have a better understanding of the brand’s benefit and value, and they are … Continue reading →