Thought leadership marketing is not something that most organizations take lightly or that’s whipped up in a morning over coffee on the back of a napkin.  That said, there are plenty of things that an individual or an organization can … Continue reading →

The last thing I should be doing in the middle of the week before a holiday is watching videos online. That said, I had to see the world premier of the new Land Rover LRX…er…Evoque.  Whatever the hell they want … Continue reading →

Step 7 on the social media marketing strategy process is called the “Enterprise Social Media Assessment” phase. What it really means is figuring out how social media will affect and benefit the various departments or functions of any one company. … Continue reading →

"The evidence is overwhelming that presenting one option as a default increases the chance it will be chosen — a default eliminates the need to make a decision." – Ned Welch, McKinsey & Company Consultant Harness the power of the … Continue reading →

Dogfooding , or, “eating your own dog food” is typically what happens when a company uses the products that it makes. Dogfooding in the context of marketing and communications, especially insofar as social media is concerned, is when an organization … Continue reading →

Some recent conversations with school communications professionals have turned to the topic of their profession and the relative growth in the area of school public relations professionals. I realize that many schools still do not have full time PR professionals, … Continue reading →

Image by jc_091447 via Flickr How often do you see the marketing department blamed for a company that has fallen on hard times or for the closure of a tech startup? Rarely, if ever, is my assessment. Save for notable … Continue reading →

Image by Jill Clardy via Flickr Einstein said, “If it weren’t for time, everything would happen all at once!” Some business owners may think that’s how marketing and sales happen for their business – all at once. It’s either all … Continue reading →

Image by the tartanpodcast via Flickr With a tip of the hat to Patrick Lencioni, author of “The Five Dysfunctions of a Team”, the following are the five dysfunctions that keep organizations from reaching their peak potential with social media. … Continue reading →

Image by Duchamp via Flickr “There is no such thing as bad publicity except your own obituary.” – Brendan Behan Visibility in your target sector is made up of equal parts publicity, networking and a good sound marketing plan. All … Continue reading →