“Without a marketing strategy and objectives, we risk falling prey to the “click-through syndrome.” It’s starting already. Folks are counting up and touting how many fans, friends, and followers they have, with no context relative to their business and, in … Continue reading →

Russell Sparkman wrote the seminal post on putting together a content marketing publishing schedule when he put out the 1-7-30-4-2-1 content marketing mnemonic.  While the schedule requires discipline and significant human bandwidth to follow, it’s simplicity is extraordinary. Before I … Continue reading →

We’ve uploaded over 30 documents including Mind Maps, E-Books, Whitepapers, Social Media Handouts, Tools and Diagnostic Tests and more to our Scribd library. Download away!

Thought leadership marketing is not something that most organizations take lightly or that’s whipped up in a morning over coffee on the back of a napkin.  That said, there are plenty of things that an individual or an organization can … Continue reading →

We’re working on a really exciting new project! (well, all of our projects are exciting) It’s a new e-book called “Thought Tweetership”: Blogging and Micro-Blogging for Thought Leadership Marketers based on the work that I put into the Blogging for … Continue reading →

New mind maps today.  Working on these as part of an e-book. Social Media Monitoring Strategy & Toolkit Social Media Monitoring and Engagement Process

Those that know me know all too well that I always have at least a dozen projects going on at once. In fact, as I look at my Google Docs project list, it seems to grow every day. I need … Continue reading →