I recently wrote a blog post about the increasing importance of mobile marketing and some of the benefits mobile marketing provides for businesses. By now you’ve probably had a chance to let all that information sink in, and I’m sure … Continue reading →

Anyone who’s ever experienced the joy of receiving a text message with a coupon for a free Redbox rental or a complimentary small fry with the purchase of an Arby’s roast beef sandwich understands the great benefits of mobile marketing. … Continue reading →

Sean Cummings has an interesting article at iMedia Connection on “Why the QR Code is failing.” This prompted some discussion between a couple of colleagues on whether the QR Code is really failing or if it’s simply a matter of … Continue reading →

We’ve been having a discussion in the office this week about the efficacy of the Yellow Pages and where things are headed with marketing to ‘up and coming’ decision makers, so this bit of insight from Pew Internet research this … Continue reading →