Freshness isn’t just for fruits and vegetables. When it comes to your customers or prospective customers, it’s a business necessity to keep your website content is fresh as well. Think about it. When people want to learn something about a … Continue reading →

So, you consider yourself a thought leader. You’ve got research, you’ve got whitepapers, you’re speaking and presenting and your blog traffic is up over last year. That’s great, but you know deep down that it’s not enough. You know that … Continue reading →

Group Buying is the Deal-of-the-Day You’ve all heard the buzz about daily deal and coupon sites like Groupon and Living Social and might have even purchased a deal for yourself. By some accounts, there are over 100 other sites like … Continue reading →

“Most consumers said they prefer to use word-of-mouth to make their purchase decisions, with 70% saying they are more likely to buy a product or service as a result of a personal recommendation or online review, which only 10% are … Continue reading →

“The marketer who is able to ride on the coattails of the multichannel revolution has the opportunity to connect with always-on consumer, anywhere, anytime. Doing so, however, requires a new set of know-how.” Akin Arikan – Author, Multichannel Marketing: Metrics and … Continue reading →

We’ve entered an era where customers no longer separate marketing from the online, in-store or face-to-face sales experience – it is the experience. In this era of engagement, marketing is the company and it’s far too important to be left … Continue reading →

We’ve all heard that it’s often much easier to sell to a current customer than to a new one; but current customers can be much more valuable than that. According to research from the book Angel Customers & Demon Customers, … Continue reading →

Marketing personas are realistic profiles of your prospects, customers and the public that contain in-depth behavioral traits, character traits, likes and dislikes which are often given fun names like Sally the Striver and Derek the Diligent Improver. Personals help develop … Continue reading →

“Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.” – Sir Richard Branson, CEO Virgin Whether you’re … Continue reading →

“Without a marketing strategy and objectives, we risk falling prey to the “click-through syndrome.” It’s starting already. Folks are counting up and touting how many fans, friends, and followers they have, with no context relative to their business and, in … Continue reading →