“Without a marketing strategy and objectives, we risk falling prey to the “click-through syndrome.” It’s starting already. Folks are counting up and touting how many fans, friends, and followers they have, with no context relative to their business and, in … Continue reading →

“Anyone who has done business in the last 200 years or plans to in the next 200 years knows that human beings are the ones who make the decisions and the ones who execute the ideas an allow opportunity and … Continue reading →

An appropriate content plan is an essential tool for effective thought leadership and social media marketing. Whether you’re re-imagining content that you already have created for new purposes or commissioning new content creation from across the enterprise, the quarterly milestone … Continue reading →

For the last few years, PRWeek has put out their Social Media Survey report which looks at how PR professionals view social media in the enterprise. There aren’t many surprises, but there are some really good data points.  For example, … Continue reading →

“The ultimate beneficiaries of this very simple process are the people or customers touched by your organization and by others like you who have made the courageous decision to look within yourselves, and your organizations…and demand measurable results.” – Peter … Continue reading →

Last week at the AMA’s “Social Media for B2B” training series, as I surveyed the room for questions & expectations, Eileen Reyes, a Marketing Manager at LinkedIn, (thanks Eileen!) brought up the issue of ‘creating a cadence of content’, which … Continue reading →

Imagine that someone creates a website or Facebook page that is dedicated to taking down your brand. Imagine that the page has more fans than your corporate page. What’s your plan for handling that? The Packer’s general manager Ted Thompson … Continue reading →

"If you can’t get people to pay for what they love, we’re all out of business. " – Tom Ascheim, CEO, Newsweek Good Customer Experience Leads to Profitability Advanced business concepts and technologies such as social media and customer relationship … Continue reading →

"Unlike presidential administrations, problems rarely have terminal dates. Plans are nothing; planning is everything. " – Dwight D. Eisenhower, 34th President of the United States Every year for the past several years I’ve enjoyed the month of December more than … Continue reading →

First, thanks for a great year and for being a faithful Moxie reader in 2010! Here’s to your continued marketing success in 2011. Instead of ambushing you with yet another great marketing idea to ponder from the Monday Marketing Moxie … Continue reading →