In the world of marketing, it is common practice to market in the places where your customers will most likely be found. It seems very intuitive for even that non-marketer that marketing a sports jersey on a sports website is … Continue reading →

Social media marketing within a large business has its benefits, but when it comes to figuring out a way to incorporate all facets of the business into the plan, things become a little dicey. While it’s great to take advantage … Continue reading →

How you position yourself as a brand is easily one of the most important decisions you make as you venture into the personal branding space. Remember, the positioning statement is not your differentiation or competitive position, but rather a statement … Continue reading →