Public Relations
The growing complexity in school communications
Some recent conversations with school communications professionals have turned to the topic of their profession and the relative growth in the area of school public relations professionals. I realize that many schools still do not have full time PR professionals, but that’s changing. More to the point, schools are employing ever more sophisticated marketing and [...]
Social media: What’s your policy?
Image by Intersection Consulting via Flickr If the call for policy and regulation is any sign of the maturity in an industry, the current buzz from marketing and HR departments about the need for social media policies to govern online social interactions could very well be a ‘coming of age’ sign for social media. That [...]
Do you know everyone you should know? (And do they know you?)
Image by Duchamp via Flickr “There is no such thing as bad publicity except your own obituary.” – Brendan Behan Visibility in your target sector is made up of equal parts publicity, networking and a good sound marketing plan. All too often, an aspiring, publicity seeking entrepreneur will rush into their quest for visibility and [...]
