Are you open the same hours as all of your competitors? If so, do you have to be? I understand if your business is located within a mall where hours of operation are more restricted, this could be tough. If … Continue reading →

Some recent conversations with school communications professionals have turned to the topic of their profession and the relative growth in the area of school public relations professionals. I realize that many schools still do not have full time PR professionals, … Continue reading →

Image by Intersection Consulting via Flickr If the call for policy and regulation is any sign of the maturity in an industry, the current buzz from marketing and HR departments about the need for social media policies to govern online … Continue reading →

Image by Duchamp via Flickr “There is no such thing as bad publicity except your own obituary.” – Brendan Behan Visibility in your target sector is made up of equal parts publicity, networking and a good sound marketing plan. All … Continue reading →