After several days of the Gapocalypse, Gapgate, Logo-gate situation – or whatever you prefer to call it – most of us have encountered some discussion over the past couple of weeks on Gap’s new logo. I, for one, am a … Continue reading →

"Think you’re loyal – then prove it!" A loyalty obstacle course is not a strategy. "Retained customers are always far more profitable than newly acquired customers. They have a better understanding of the brand’s benefit and value, and they are … Continue reading →

The last thing I should be doing in the middle of the week before a holiday is watching videos online. That said, I had to see the world premier of the new Land Rover LRX…er…Evoque.  Whatever the hell they want … Continue reading →