Of all the social networks you could use for marketing, LinkedIn is the most inherently business-oriented. What I mean by that is, it’s features are clearly meant for business development, it tends to attract the ideal target audience for many … Continue reading →

Successful social selling depends greatly on your ability to write effective calls to action. A call to action is a statement that tells (notice I didn’t use the word “asks”) people what you want them to do, with a link to … Continue reading →

Is there any profession more highly dependent on networking than a realtor’s? As a realtor, the more people you’re connected to, the better chance you have to find a match between home-buyer and home-seller. Social media makes it possible for … Continue reading →

It seems like there’s a mixed message when it comes to sales advice. On the one hand, we talk about creating effective calls to action, but at the same time, we’re supposed to avoid coming across sounding like a salesman. … Continue reading →

Sorry if I got your hopes up, but there’s no magic formula for tracking sales generated by your social media campaign. As with more traditional marketing methods, tracking a campaign’s effectiveness is not an exact science. The right method for … Continue reading →

Sales leads are the holy grail of social media marketing objectives. The potential to reach millions of people and convert them into customers is what drives companies to spend hours on end honing their social media skills (or hire someone … Continue reading →

In a recent meeting with a CEO of an organization, he referred several times to the fact that in their business, when differentiating themselves from the competition, an elevator pitch simply isn’t enough to explain the nuances of who they … Continue reading →