So you’ve asked yourself all of the tough questions and decided that you are definitely cut out for a career in social media. That’s great! Social media is a field that is on the rise, so there should be plenty … Continue reading →

Social media is a vast world, no doubt about it. After doing this stuff since I started blogging in 2002, I figure that I’ve wasted just about as much time as anyone doing the wrong things.  Here are my five … Continue reading →

For the last few years, PRWeek has put out their Social Media Survey report which looks at how PR professionals view social media in the enterprise. There aren’t many surprises, but there are some really good data points.  For example, … Continue reading →

This is part 1 in a series on change management for social media based on John P. Kotter’s seminal work on change management in the enterprise. What do you have a sense of urgency for right now?  Work? Family matters? … Continue reading →

Have you ever had a big idea fail? Do you remember the moment when you finally gave up on the concept? Did you ever experience or see someone else doing the same thing somewhere else (or, worse yet, in your … Continue reading →