Social Media
Social Media Keynote – Rochester, NY – 2/25/10
The fine folks at the Rochester Business Journal invited me over to speak at their 2010 Best of the Web awards today. (thanks Sue, Ray, Kerry, Rachel and everyone at RBJ!) Wow! What an awesome display of some of the best web work of the Rochester area. Very, very good stuff!
Many attendees asked for the [...]
Social media: What’s your policy?
Image by Intersection Consulting via Flickr
If the call for policy and regulation is any sign of the maturity in an industry, the current buzz from marketing and HR departments about the need for social media policies to govern online social interactions could very well be a ‘coming of age’ sign for social media. That said, [...]
Is Social Media on Your Path to Purchase?
Image by Jill Clardy via Flickr
Einstein said, “If it weren’t for time, everything would happen all at once!”
Some business owners may think that’s how marketing and sales happen for their business – all at once. It’s either all or nothing. The fact is, the path to purchase begins well before someone enters your store, gets [...]
Slide Deck:Using Social Media to Connect With Your Customers Online
This is the deck that I presented on 2/16/2010 to about 65 business owners in Door County. It’s got a lot of info pulled in from a few other recent social media decks. Click through to Slideshare if you’d like to download it.
Using Social Media to Connect With Your Customers Online
View more presentations from [...]
The Five Dysfunctions of Social Media Marketing
Image by the tartanpodcast via Flickr
With a tip of the hat to Patrick Lencioni, author of “The Five Dysfunctions of a Team”, the following are the five dysfunctions that keep organizations from reaching their peak potential with social media.
1. Absence of Trust
The first dysfunction is the absence of trust in social media as a concept, [...]
Got Social Media? Ask Your Customers!
Image by ’smil via Flickr
Truth be told, the best social media strategy for your business starts out much like some of the best conversations you’ve probably had. Think about a great conversation you’ve had with someone who’s actively listening and asking questions and how you felt. You probably felt important, engaged, excited and came away [...]
New North Social Media Breakfast – Feb 16th
The next New North Social Media Breakfast will be held on Feb. 16, 2010 at Main Event Steakhouse in Little Chute, Wis. The event is sponsored in part by the local news team leading social media involvement in the New North, WFRV-TV Channel 5. The discussion will focus on the use of how social media [...]
