Successful social selling depends greatly on your ability to write effective calls to action. A call to action is a statement that tells (notice I didn’t use the word “asks”) people what you want them to do, with a link to … Continue reading →

Social media is a great way to connect with your customers and interact in “real-time” but often times it can take a couple of hours or even a day to respond to someone’s comment on Facebook or Twitter. However, with … Continue reading →

A major part of effective communication involves listening. In order to effectively communicate with your customers online, it’s just as important to listen to what people are saying about your business as it is to speak your message. Getting your … Continue reading →

Happy New Year everyone! The new year presents a chance at a fresh start with anything in your life, but why not focus on your social media marketing campaign? Maybe you spent 2011 testing the social media marketing waters but … Continue reading →

Once you get a routine down for your social media marketing strategy, it’s easy to become lax about making quality Facebook posts. Most page administrators start automating a portion of their Facebook posts or sporadically click on that “share” button on someone … Continue reading →

Unless you’ve been living in a cave for the past couple of months, you’ve probably heard about Facebook’s latest major change to the social network. Facebook’s Timeline is gradually replacing profile pages with a digital scrapbook, chronicling your entire life … Continue reading →

So you’re thinking about outsourcing your social media marketing campaign. The only problem is, how can you justify putting your company’s message in the hands of someone who doesn’t know anything about your business? It takes a lot of trust … Continue reading →

Facebook is always under construction, so it only makes sense that they would need to update their insights in order to keep up with the ever-changing social network. There’s nothing too revolutionary with the latest round of changes to Facebook … Continue reading →

We live in the age of information. With a simple Google search we have access to just about anything we could ever want to know. We’re bombarded with information every time we log onto Facebook or check our Twitter feeds. … Continue reading →

Is there any profession more highly dependent on networking than a realtor’s? As a realtor, the more people you’re connected to, the better chance you have to find a match between home-buyer and home-seller. Social media makes it possible for … Continue reading →