Social Media
Are you dogfooding your marketing?
Dogfooding , or, “eating your own dog food” is typically what happens when a company uses the products that it makes. Dogfooding in the context of marketing and communications, especially insofar as social media is concerned, is when an organization takes the time to leverage new age marketing technology to develop community, drive awareness and [...]
The growing complexity in school communications
Some recent conversations with school communications professionals have turned to the topic of their profession and the relative growth in the area of school public relations professionals. I realize that many schools still do not have full time PR professionals, but that’s changing. More to the point, schools are employing ever more sophisticated marketing and [...]
Random acts of social media marketing
Captivated by the hype and the ease of implementing social sites, many marketers initially ignored proven marketing principles. Instead of developing a strategy to guide them, they launched their social media initiatives by creating blogs, Twitter and Facebook accounts without a plan or a purpose. – MarketingSherpa’s Social Marketing ROAD Map Handbook Are you [...]
New North Social Media Breakfast – May 18th, 2010 (Small Business Focus)
The next New North Social Media Breakfast will be held on May 18, 2010 at Titletown Brewing. It will be sponsored by the fabulous folks at Titletown! The discussion will focus on the use of how local small businesses are using social media. We’ll share perspectives from several local small business who are actively involved [...]
Social Media Revolution 2.0
In the past year, I’ve used the 1.0 version of the “Socialnomics” (based on the book) video numerous times in presentations, workshops and speaking engagements. It’s really a superb encapsulation of the numbers and critical mass behind social media. If you’ve not seen the first version, then you’re really in for a treat with the [...]
Ten keys to social media success in 2010
Not a day goes by that most of aren’t touched in some way by the power of social media and social networking, but many business owners are still hesitant to tap into that power for their organization. There are a few things you can do to all but ensure success with social media in 2010. [...]
Social Media Keynote – Rochester, NY – 2/25/10
The fine folks at the Rochester Business Journal invited me over to speak at their 2010 Best of the Web awards today. (thanks Sue, Ray, Kerry, Rachel and everyone at RBJ!) Wow! What an awesome display of some of the best web work of the Rochester area. Very, very good stuff! Many attendees asked for [...]
