Category Archives: The New Thought Leaders

Must Watch Gary Vaynerchuk Video on “the Thank You Economy”

Posted on by Dana VanDen Heuvel

You gotta take a few minutes out to see this.  It’s Gary speaking on MSNBC Morning Joe about the meaning behind The Thank You Economy. Thanks to a close trusted resource for passing this along! Visit msnbc.com for breaking news, … Continue reading

Getting Things Done Presentation – 10.26.09

Posted on by Dana VanDen Heuvel

I had the great pleasure of presenting the concept of Getting Things Done (GTD) based on the book of the same name by David Allen to the Green Bay Chamber of Commerce Current Young Professionals Luncheon this afternoon. I’ve been … Continue reading

NEW E-Book! The Updated MarkeTech Guide to Marketing Technology!

Posted on by Dana VanDen Heuvel

In 2007, we wrote the “MarkeTech guide to marketing technology as an American Marketing Association members-only e-book to guide marketers through the most practical, useful and marketing-friendly technology tools like blogs, e-mail, widgets and video. It was one of the … Continue reading

“Thought Tweetership”: Blogging and Micro-Blogging for Thought Leadership Marketers

Posted on by Dana VanDen Heuvel

We’re working on a really exciting new project! (well, all of our projects are exciting) It’s a new e-book called “Thought Tweetership”: Blogging and Micro-Blogging for Thought Leadership Marketers based on the work that I put into the Blogging for … Continue reading

Thought Leadership – More Than Just Intellectual Ping Pong

Posted on by Dana VanDen Heuvel

Image by Getty Images via Daylife Laurie Dillon-Schalk has a great post recapping a recent meeting she attended discussion thought leadership. I take issue with a statement she made when she said: …it gave two hours to dissect an overused … Continue reading

A High Level View of the Typical Thought Leadership Marketing Campaign

Posted on by Dana VanDen Heuvel

Bryony Thomas at Clear Thought Consulting has a great post on his perspective of what a typical thought leadership marketing campaign entails. Thought leadership is about being front of mind in regard of a certain subject or market. A thought … Continue reading

Do Women Make Better Thought Leaders?

Posted on by Dana VanDen Heuvel

I came across an interesting article this weekend from Management-Issues Ltd on women and leadership that made me wonder how gender roles play out in thought leadership marketing. It’s never enough to have just one leader at the top of an organization … Continue reading