You can’t touch it, see it, smell it, or hear it, so how does one go about marketing it? If you’ve been presented with the challenge of marketing an intangible “product” you know how difficult it can be. Maybe you … Continue reading →

So, you consider yourself a thought leader. You’ve got research, you’ve got whitepapers, you’re speaking and presenting and your blog traffic is up over last year. That’s great, but you know deep down that it’s not enough. You know that … Continue reading →

This is the start of a new Saturday series on five things, one for each day of the week, that have inspired folks at MarketingSavant this week.  We’re doing this with a hat tip to Trent at The Simple Dollar … Continue reading →

Blogging for Thought Leadership Tuesday, May 3, 2011 11:30 AM – 12:30 PM CDT Blogging is one of the most important aspects of a thought leadership or social media presence, yet so many organizations struggle with blogging or decide to … Continue reading →

An appropriate content plan is an essential tool for effective thought leadership and social media marketing. Whether you’re re-imagining content that you already have created for new purposes or commissioning new content creation from across the enterprise, the quarterly milestone … Continue reading →

Late November through the end of December is one of my favorite times of the year. Not only because I like snow but because these months are when the planners are gearing up for the next year and preparing their … Continue reading →

Vanessa at Leader Networks had a great take on how poorly-conceived and executed social media programs can actually harm a brand.  This is the very same advice that I feel like a broken record doling out every day (strategy first, … Continue reading →

"People form tribes with or without us. The challenge is to work for the tribe and make it something even better. " – Seth Godin, Author, Permission Marketing, The Dip, Tribes, etc… Stop Marketing to Segments – Start Talking With … Continue reading →

The path from commoditization to thought leadership. “Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is … Continue reading →

We’ve uploaded over 30 documents including Mind Maps, E-Books, Whitepapers, Social Media Handouts, Tools and Diagnostic Tests and more to our Scribd library. Download away!