Thought Leadership Marketing Theory
Thought Leadership Inteview on Craig Bading’s Site
Craig Badings, thought leadership blogger and author of Brand Stand, the book on Thought Leadership, did an email interview with me recently and he just posted the back & forth on his site. Here’s a peek at the whole interview. Granted, some if it’s about “ME, ME, ME” so I’m a bit reluctant to post [...]
Word of Mouth Supergenius Interview on Blogging
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10 Things a B2B Company can do to Express Thought Leadership Today
Thought leadership marketing is not something that most organizations take lightly or that’s whipped up in a morning over coffee on the back of a napkin. That said, there are plenty of things that an individual or an organization can do today that will go a long way toward building their position as a thought [...]
Upfront marketing & pre-selling
Pre-selling is a great marketing strategy during both low times and high times! Offering your customers an opportunity to gain, save or otherwise get a great deal for pre-purchasing puts cash in your pocket and leaves them with a great sense of satisfaction. Just ask day-spa owner Eva Sztupka-Kerschbaumer, who says she recently raised $30,000 [...]
Do Something Nice to Muzzle Your Competition
Image via Wikipedia This is my favorite type of story and it’s one of my personal favorite marketing tactics. Edge out your competitors by helping out, in some meaningful way, with an organization that can really help to grow your business. More to the point, it involves pets…which always gets my attention. What story am [...]
Monday Marketing Moxie – Help Your Customers “Do Their Job”
“Are you really trying to help or just win the business?” — David Maister, author of The Trusted Advisor Serve Before Selling Vision and mission lead to high quality action There is an old saying from Dale Carnegie (How to Win Friends and Influence People): “You’ll have more fun and success when you stop trying [...]
Herding Cats: Turning Subject Matter Experts into Thought Leaders
Image by Cayusa via Flickr You’ve decided the prognosis looks good and you are ready to travel down the course of positioning yourself as a thought leader in your marketplace. Now it’s time to “herd the cats”! This article is a guide to help you take on the very difficult task of getting information out [...]
