Thought Leadership Marketing Theory
Do Something Nice to Muzzle Your Competition
Image via Wikipedia
This is my favorite type of story and it’s one of my personal favorite marketing tactics. Edge out your competitors by helping out, in some meaningful way, with an organization that can really help to grow your business. More to the point, it involves pets…which always gets my attention.
What story am I referring [...]
Monday Marketing Moxie – Help Your Customers “Do Their Job”
“Are you really trying to help or just win the business?” — David Maister, author of The Trusted Advisor
Serve Before Selling
Vision and mission lead to high quality action
There is an old saying from Dale Carnegie (How to Win Friends and Influence People): “You’ll have more fun and success when you stop trying to get what [...]
Herding Cats: Turning Subject Matter Experts into Thought Leaders
Image by Cayusa via Flickr
You’ve decided the prognosis looks good and you are ready to travel down the course of positioning yourself as a thought leader in your marketplace. Now it’s time to “herd the cats”! This article is a guide to help you take on the very difficult task of getting information [...]
Marketing Seminar Series for Door County Business Owners
This is awesome! The Door County Economic Development Corporation, Door County Visitor Bureau and Northeast Wisconsin Technical College are presenting two awesome seminars on marketing for Door County businesses! I’m presenting one of them on Tuesday, February 16 and my friend Steve Tyink from Miron Construction is presenting Tuesday, April 20.
If you’ve never [...]
Discounts only take business halfway
In the thick of the holiday season, local business owners are confronted with the discount culture that we not only live in but are quick to play along with. Sales, deals, discounts and price cuts have become the way of the American business culture, or so it seems.
In her recent book, “Cheap: The High Cost [...]
Getting Things Done Presentation – 10.26.09
I had the great pleasure of presenting the concept of Getting Things Done (GTD) based on the book of the same name by David Allen to the Green Bay Chamber of Commerce Current Young Professionals Luncheon this afternoon. I’ve been a casual adherent to the GTD philosophy since I was introduced to the book [...]
Marketing Classics: Communications and Industrial Selling (Theodore Levitt, 1967)
Originally written as a comparison piece on the effectiveness of advertising vs. trained sales people (and the combination thereof) in the B2B industrial sales world, I see Communications and Industrial Selling as making a rock-solid case for thought leadership marketing and integrating thought leadership into the sales process.In fact, the article quotes on my favorite [...]
