Thought Leadership Marketing Theory
Marketing Seminar Series for Door County Business Owners
This is awesome! The Door County Economic Development Corporation, Door County Visitor Bureau and Northeast Wisconsin Technical College are presenting two awesome seminars on marketing for Door County businesses! I’m presenting one of them on Tuesday, February 16 and my friend Steve Tyink from Miron Construction is presenting Tuesday, April 20. If you’ve never seen [...]
Discounts only take business halfway
In the thick of the holiday season, local business owners are confronted with the discount culture that we not only live in but are quick to play along with. Sales, deals, discounts and price cuts have become the way of the American business culture, or so it seems. In her recent book, “Cheap: The High [...]
Getting Things Done Presentation – 10.26.09
I had the great pleasure of presenting the concept of Getting Things Done (GTD) based on the book of the same name by David Allen to the Green Bay Chamber of Commerce Current Young Professionals Luncheon this afternoon. I’ve been a casual adherent to the GTD philosophy since I was introduced to the book several [...]
Marketing Classics: Communications and Industrial Selling (Theodore Levitt, 1967)
Originally written as a comparison piece on the effectiveness of advertising vs. trained sales people (and the combination thereof) in the B2B industrial sales world, I see Communications and Industrial Selling as making a rock-solid case for thought leadership marketing and integrating thought leadership into the sales process.In fact, the article quotes on my favorite [...]
Quick Thoughts on SAP “Leadership in Times of Crisis” Report
Found this SAP report today. Looks like some great material. Here’s what’s inside The SAP report: 1. Keeping the customers and visitors you have 2. How to keep innovating in lean times 3. Principles of monitoring progress and engagement, crucial for retaining existing relationships. 4. Principles of a tigher, leaner operation. This doesn’t just apply [...]
Thought Leaders Should Violate Expectations
What are expectations anyway? We’ve heard quotes like this one from Stevie Wonder: “You can’t base your life on other people’s expectations.” Or this one, from Brian Tracy: “Winners make a habit of manufacturing their own positive expectations in advance of the event.” But the one that comes closest to the “expectation theme” that I’m [...]
The Sincerity of Thought Leaders
One of the common threads that runs through all of the companies and individuals that are often considered thought leaders is the level of individual sincerity that those people and organizations posses. I’m willing to bet that sincerity wasn’t the first thing, or even one of the things that you had top of mind today. [...]
