I admit, I’ve fallen off the blog wagon many times, and it’s always tough to get back on. However, what I’ve never lost the discipline for is keeping an article or blog post idea list.  I have 3 lists.  One … Continue reading →

This is the deck from a recent webinar where we talked about a few of the tools that we’ve found effective for social media management and marketing so far in 2011. Tools, tools and more tools! There are dozens of … Continue reading →

If you are launching a startup or have one that is just one or two people, you should really try to get into a coworking space. It can be more cost effective, but that is not the best reason to … Continue reading →

Peter was in Milwaukee last week speaking to the PRSA group there and Michael Pflughoeft had a quick but interesting account of what’s to come when Peter comes to Northeast Wisconsin on October 26 at 2:30 p.m. at Brett Favre … Continue reading →

The path from commoditization to thought leadership. “Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is … Continue reading →

I had previously dismissed a recent article by The Economist on the concept of “thought leadership” as just an opinion, until someone posted an intriguing comment on a MarketingProfs blog post that I wrote last year on the strength of … Continue reading →

Craig Badings, thought leadership blogger and author of Brand Stand, the book on Thought Leadership, did an email interview with me recently and he just posted the back & forth on his site.  Here’s a peek at the whole interview.  … Continue reading →

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Thought leadership marketing is not something that most organizations take lightly or that’s whipped up in a morning over coffee on the back of a napkin.  That said, there are plenty of things that an individual or an organization can … Continue reading →