So, you’ve been commandeered by your supervisor to write the company’s blog. Regardless of whether or not you’re excited about this new project doesn’t change the fact that writing a blog takes time. Lots of time. And when the blog … Continue reading →

Facebook Notes are one of my favorite publishing options in Facebook which we’ve covered in another post on Facebook Notes before.  However, there’s more to the story than what Facebook’s mini toolbar on the Notes editing screen reveals.  Namely, you … Continue reading →

Making the most of your B2B Facebook presence requires a variety of published content designed to keep your audience interested, engaged and entertained, but one of the things that I find limiting is the 420 character barrier on status updates. … Continue reading →

BuddyMedia just produced a most excellent report on what makes for an effective Facebook wall post in their new comprehensive research paper, “Strategies For Effective Facebook Wall Posts: A Statistical Review.” What they found, which will not surprise you is … Continue reading →

I’ve got a growing list of “Friend Requests” from, well, a few folks who aren’t really “friends” per se, but rather local brands that should really be pages.  Heretofore, it’s been impossible to really “transition” them without the undesirable effect … Continue reading →

Quick!  Head over to your ‘about’ page on you website. What’s it say?  (yeah, I need to do this too…) Could it be more interesting? Could it really explain who you are and what your company is all about? Check … Continue reading →

The über-innovative folks at Crispin Porter & Bogusky are at it again with a great Twitter campaign for Kraft that many businesses out there could learn something from. The promotion works like this, according to a statement to Ad Age … Continue reading →

Loyalty marketing is a golden opportunity for most every organization that has repeat customers, and it really shouldn’t be that hard.  Nevertheless, organizations routinely prove disloyal to their customers by not fulfilling their end of the bargain.  There’s an interesting … Continue reading →

Who you are in the social web is who you should be in meet-space.  Are you surprised when you encounter a company that does something different? Or maybe you’re not.  What a shame. Have you checked your brand for consistency … Continue reading →

At one point or another, you will have to speak in front of a small group or a large crowd. Some of us do it for a living while others dread the once a year meeting where you have to … Continue reading →