Category Archives: Trends

Must Watch Gary Vaynerchuk Video on “the Thank You Economy”

Posted on by Dana VanDen Heuvel

You gotta take a few minutes out to see this.  It’s Gary speaking on MSNBC Morning Joe about the meaning behind The Thank You Economy. Thanks to a close trusted resource for passing this along! Visit msnbc.com for breaking news, … Continue reading

Ten Tech-Enabled Business Trends for Marketers, Part 1

Posted on by Dana VanDen Heuvel

Advancing technologies and their swift adoption are upending traditional business models. Senior executives need to think strategically about how to prepare their organizations for the challenging new environment. – McKinsey Quarterly McKinsey recently published an article entitled Clouds, big data, … Continue reading

What Happens at the End of the Social Media Adoption Curve?

Posted on by Dana VanDen Heuvel

This blog post was oringially published on the Marketing Profs blog, the MPDailyFix at www.mpdailyfix.com As bloggers and social media pundits, we’re often scouring the data from reports to get a firm grip on what’s really happening in the worth … Continue reading

The Economist Gets Thought Leadership Wrong

Posted on by Dana VanDen Heuvel

I had previously dismissed a recent article by The Economist on the concept of “thought leadership” as just an opinion, until someone posted an intriguing comment on a MarketingProfs blog post that I wrote last year on the strength of … Continue reading