"Advertising looks fun and easy to do. So does playing the piano, Until you try it." – Stavros Cosmopulos, Advertising Luminary Strategy is the New Creative… Perhaps the subject here is a bit of red herring (still love that term … Continue reading →

Some recent conversations with school communications professionals have turned to the topic of their profession and the relative growth in the area of school public relations professionals. I realize that many schools still do not have full time PR professionals, … Continue reading →