Eight Ways to Fail With Social Media Strategy

This is an eight-part series on avoiding the pitfalls of creating an effective social media strategy using the back drop of John P. Kotter’s eight stage process for change management.  Each day we’ll cover one of the stages and how they play into an effective social media strategy.

Day 1: Not establishing a sense of urgency around social media (marketing)

Day 2: Not creating a guiding coalition for social media

Day 3: Lacking a vision for social media

Related posts:

1. Failure #2: Not creating a powerful guiding coalition for social media
2. Failure #1: Not establishing a sense of urgency around social media (marketing)
3. Change Management for Social Media Success
4. Failure #3 – Lacking a Vision for Social Media
5. How to fail in business in 2010

If you enjoyed this post, please consider to leave a comment or subscribe to the feed and get future articles delivered to your feed reader.

Copyright 2009. The MarketingSavant Group. All rights reserved