A common argument that organizations level against social media is the challenge in determining real, tangible return on their social media marketing investment. This charge is not unfounded as so many social media programs are started at the tactical level - leaving decision makers with little to go on but the intangibility of friends, followers and fans - hardly the pillars of accountability able to withstand a boardroom conversation.
However, it’s not only the fault of social media but also an outdated sense of marketing measurement at the corporate level. Social media often exposes the “open loops” in a company that make it difficult to track social media, let alone hold it accountable.
This workshop will help you understand social media ROI on your terms, begin to build a closed-loop marketing system, understand of the social media ecosystem and implement the six levels of marketing Key Performance Indicators (KPIs). We will further take social media measurement and turn it on its ear by showing how the investments that your customers are making in your brand by engaging in social media are adding value for you each and every day.
What Will I Learn?
● How to interpret key social media metrics such as Facebook fans, Twitter Followers, blog subscribers and Pinterest followers
● How social media engagement impacts your bottom line
● How to track sales leads generated by your social media efforts
● How to reach your target market and top influencers on social networks
● How to calculate social media ROI
● How to maximize your social media ROI
Who Should Attend?
● Small Business owners
● Marketing professionals
● Association/Nonprofit executives
Course Pre-requisites
Prior to attending this course attendees should have:
● Good general knowledge of using Mac or PC
● Have a good understanding of the web as a whole
● Have a basic to good understanding of their marketing goals\
The key to a successful nonprofit organization is building awareness and support for the cause. There is a lot of information out there on how to use social media to market for-profit businesses, but there are some key differences when it comes to marketing a non-profit organization.
Course attendees will walk away with a solid understanding of how to leverage the power of social media to market their non-profit and a sound strategy to raise awareness for the cause.
The audience is there, it’s up to you to tap into that market and get the word out about your nonprofit organization and do some real social good.
What Will I Learn?
● A sound social media marketing strategy for your non-profit
● Dozens of ideas for making social media work (or work better) for your cause
● A simple system to make social media more efficient
● How to increase online visibility via search engines (both locally and nationally)
● Ways to incorporate social networks into your programs
● How to avoid social media mistakes and campaign killers
Who Should Attend?
● Nonprofit executive directors
● Marketing committee chairs and members
● Development directors
● Marketing team
● Association/Nonprofit executives
Course Pre-requisites
Prior to attending this course attendees should have:
● Good general knowledge of using Mac or PC
● Have a understanding of the Internet as a whole
● Have a basic to good understanding of their marketing goals
These days it’s pretty common to walk into your favorite local establishment and see a sign on the door that says, ‘Like us on Facebook’ or ‘Check in on Foursquare.’ That’s because retailers and restaurants are finding new and creative ways to use social media to reach out to and connect with local customers online. Customers actually want to connect with their favorite retailers and restaurants to learn about special promotions and hear what they have to say. That said, if you own or manage a retail business or restaurant and you haven’t explored social media marketing yet, you’re missing out on huge opportunities to connect with your customers and expand your market share.
What Will I Learn?
● How to use social media to build your brand’s virtual word of mouth
● How to use location-based tools to bring people into your business
● Plan and promote local events using Facebook Events and Facebook ads
● Establish yourself as the local thought leader via your blog and other social networks
● Tips on how to use social media contests and promotions to build your following
● What is the best strategy to attract and retain customers online?
● How to leverage online review sites and local Internet business listings
● Internet marketing vs. traditional print, radio and TV
Who Should Attend?
● Retailers and Restaurant Owners and Managers
● Marketing Professionals
Course Pre-requisites
Prior to attending this course attendees should have:
● Good general knowledge of using Mac or PC
● Have a good understanding of the web as a whole
● Have a basic to good understanding of their marketing goals
Out with the old, in with the new! It’s time to wrap up 2013 and start looking ahead to what’s in store during 2014. As marketers, we must always position ourselves two steps ahead of the rest of the world if we wish to get our message out on time. That means planning ahead and getting your ducks in a row for the entire year, starting now.
This course is meant for marketing managers and business owners seeking direction in setting their social media strategy. Attendees will walk away with a sound marketing game plan that they can take back to the office and implement throughout the upcoming year.
What Will I Learn?
● How to set up your social media marketing strategy for the year
● Analyzing your current strategy and figuring out ways to improve
○ Which social networks and marketing tools you should be using
○ Which social networks are fading out
○ What are the latest social media marketing strategies
● How to incorporate seasonal marketing into your marketing strategy
● Identify promotional opportunities for the upcoming year
● How to set up your content calendar for the year
Who Should Attend?
● Marketing coordinators, managers and directors
● Service marketing professionals
● Small business owners
Course Pre-requisites
Prior to attending this course attendees should have:
● Good general knowledge of using Mac or PC
● Have a good understanding of the web as a whole
● Have a basic to good understanding of their marketing and communications goals
