MarketingSavant Class Schedule – Social Media & Internet Marketing

Virtual Social Media Strategy Boot Camp w/ Dana VanDen Heuvel

March 06, 2012 :: 1:00PM – 5:00PM
Time zone: America – CST

Clara Nelson, the program manager for the American Marketing Associationwho gave us the blessing to start presenting social media workshops back in 2004, recently said that “Dana is an authority on social media. He is a terrific presenter who conveys cutting-edge information and concepts in a readily understandable way. He is very accessible to his audience and is a pleasure to work with. Dana is extremely creative and one of our highest rated presenters.”

After this half-day workshop, you will walk away with the knowledge, strategy, tools and confidence to launch and run an engaging, sustainable and effective social media community around your organization.

Tickets are $375 each

Limited to 30 seats!

The Social Media Boot Strategy Boot Camp will teach you the why, the how-to and the practical, tactical things you can do to make social media work for your organization. You’ll complete the course with complete command of your social media marketing strategy, a grasp of the latest social media marketing tools and the know-how to deploy them in your business.

The core topics that MarketingSavant focuses on during the workshop are divided into five primary segments:

• Developing a Social Media Strategy and Action Plan
• Creating a Content Plan and Road Map
• Selecting, Navigating and Activating the Right Social Media Channels for You (Blog, Facebook, Pinterest, YouTube, LinkedIn, etc.)
• Managing the Social Media Metrics Dashboard to Monitor Success
• Operating a Social Media System for the Long Haul

And then at least 30 minutes for an action packed Q&A.

What’s included?

If you aren’t a great note taker, don’t worry – the entire course is recorded and shared in the week following the course. All ticket holders will receive a copy of the audio and video, a full text transcription of the audio, a full transcript of the chat room, AND printable PDF versions of the slides.

In traditional MarketingSavant fashion, you will also find a complete library chock full of great social media resources including content and metrics spreadsheets, process checklists, mindmaps, whitepapers and select e-books for your use after the course.

There’s also a private Facebook discussion group ONLY for alumni of this workshop for ongoing networking, discussions, questions, early access to future events, etc.

How do I attend?

This course is conducted LIVE over the internet – so you can attend from anywhere with just a web browser and an internet connection. You’ll watch big, beautiful slides along with a video inset of Dana’s lecture.

There’s also a chat room for all live participants to interact, network, and share their own ideas.

Who’s it for?

This course is adapted for YOU from our two day AMA social media bootcamps and workshops which have been previously attended by social media catalysts at various stages of the development from nearly 40 states around the country and seven countries around the world. From the social media beginner to the seasoned veteran, there’s value in here for you.

Here’s what some of those people had to say:

“I attended a social media seminar Dana gave and instituted just one of his many suggestions directly afterward. I had the first RFQ from brand new prospects within 3 hours. Amazingly effective!”

“Dana is one of those people who just “gets it.” His knowledge and granular understanding of how blogs and social media can be used as a marketing tool place him at the head of the pack in this burgeoning field. He was one of the blogging early adopters and someone to whom I looked for insight and information.”

“I have been to a couple of seminars, most recently, Constant Contact. This event was far and away the best I have been to. Great presenter, very relevant, and knowledgeable. I have never felt so comfortable asking questions and sharing best practices as I have today.”

“I loved all the details and case studies – I feel way more prepared to put together a strategy for social media.”

“The speaker and instructor (Dana) was engaging, patient, a social media expert, and provided a wealth of information.”

“This was a great use of time! Dana is an engaging instructor. The information I learned is immediately applicable to my job. Excellent!”

Who is Dana and what is MarketingSavant?

Dana VanDen Heuvel is a widely recognized expert on Thought Leadership Marketing and Social Media. Dana is the founder and president of The MarketingSavant Group and previously held several leadership roles in Internet marketing.

Dana has been a featured speaker at dozens of American Marketing Association events and is a regular contributor to a variety of industry publications, sharing his expertise on blogging, social media, Internet marketing and emerging marketing trends.

Dana is the author of AMA’s Marketech ’08 and ‘09/10 Guide to Marketing Technology.

Dana is also an adjuct professor at St. Norbert College and teaches a course on social media and thought leadership marketing

Tickets are $375 each

Limited to 30 seats!

You’ll receive a welcome package with attendance instructions, a detailed agenda and optional pre-work in the week before the course.