links for 2009-08-08

• SCORE column: How are you being useful to customers? | greenbaypressgazette.com
  In last week's column, it was noted that the businesses that thrive in a recession are typically those that customers consider necessary. Knowing this, what can a business do to promote its products and services if they are considered to be wants rather than needs?
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  I posed this question to one of the area's foremost marketing experts, Dana VanDen Heuvel, owner of MarketingSavant. According to VanDen Heuvel, it's all about making your business "relevant."

  "You need to communicate so that people understand the value of what they're buying," VanDen Heuvel explained. "It's not just the pricing. It is the total value of ownership of that thing we're selling so we can make it relevant and necessary."

Related posts:

1. links for 2009-12-11
2. links for 2009-07-30
3. Are you being useful for your customers
4. links for 2009-07-28
5. links for 2009-12-10

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