Marketing in Tough Times Presentation & Panel – SVAMA in Santa Clara
If you happen to be in Santa Clara, CA next week, why not join me at the Silicon Valley AMA for a presentation and panel discussion on “Marketing in Tough Times.” We’ve got a great panel line up and a lot of ground to cover!
The event details are below:
Times are tough, and getting tougher! Nobody knows when it’s going to end, or where we’ll be when it does… So what are marketers to do in the face of this continuous chaos? SVAMA and our sponsors are pleased to present this timely, relevant and valuable panel discussion to enable our members, cohorts and clients throughout Silicon Valley to stay informed and stay connected – especially in these challenging times.
It’s been said that “Every adversity carries a seed of equal or greater benefit.” This program will help you and your business find the silver lining in those dark clouds by adopting creative, compelling, low-cost/high-return marketing campaigns. We’ll discuss and learn new ways to devise new strategies to overcome economic turmoil, and execute new tactics to win, sustain and grow new business.
The evening will be packed with valuable information and networking opportunities:
+ Networking, food, and cocktails (5:30 – 6:30pm)
+ Nationally recognized speaker Dana VanDen Heuvel presents “Connecting Through Thought Leadership: Taking The High Road To Market Leadership” (6:30 – 7:00pm)
+ Panel discussion: “Getting the most out of your marketing budget” (7:00 – 8:30pm)
Presentation: “Connecting Through Thought Leadership: Taking The High Road To Market Leadership”
Presented by Dana VanDen Heuvel, this presentation will address the issue of shrinking marketing budgets, and the need to find more cost-effective and impactful ways of reaching customers. Dana will highlight the fact that organizations have a full suite of cost-effective online marketing tools within immediate reach. Attend this session to understand how your business can benefit from using the Inter-net to connect with your best customers online, in a way that is meaningful, impactful, and cost-effective.
Panel Discussion: “Getting the Most Out Of Your Marketing Budget”
In this 1.5-hour interactive panel discussion, Moderated by Dana VanDen Heuvel, you will hear from experts and thought leaders in economics, marketing, customer advocacy and social networking who will discuss case studies, best practices, and guide you through the maze of uncertainty and into a brighter future for your organization and those you serve. You’ll also have the opportunity to ask questions of all the presenters, and share your own success stories.
Panelists Include:
+ Mark Stiving, Ph.D., Value-based Pricing Leader, National Semiconductor Inc.
+ Bill Flitter, Founder/CEO, Pheedo
+ Joe Giglierano, Marketing Department Chair, SJSU
+ Karen Warner Nelson, President/CEO, Pacific Media
Time is money – especially now; don’t procrastinate about attending this special SVAMA event – designed to ensure the survival and success of your business and career. We’ve worked hard to put together an excellent event for you, at a cost that won’t break the bank! Hope to see you there!
When: Thursday December 11th, 2008
Where: Network Meeting Center, 5201 Great America Pkwy, Santa Clara
Price: $30 Members, $40 Non-Member, $20 Student Members [includes food!]
There have been some great articles and whitepapers produced lately on marketing in the recession. Here are a couple of links for those of you fishing for ideas.
Bad times are good time for marketing – Dana VanDen Heuvel – Green Bay Press-Gazette
The downturn’s new rules for marketers – McKinsey Quarterly
If you enjoyed this post, make sure you subscribe to my RSS feed!Related posts:
- New North Social Media Breakfast – Feb 16th
- Next Social Media Breakfast, Tuesday, Sept. 22 from 9 to 11 a.m. in Kaukauna
- Lambeau Field Atrium – Link Greater Green Bay MAY Networking Event
- Getting Things Done Presentation – 10.26.09
- New North Panel Session Focuses on Implementing Social Media Culture
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