| |
 |
| |
| |
start your week off right with some marketing motivation! |
FEB ’10 |
|
| |
| |
Got Moxie?
mox•ie
- [mok-see]: vigor; verve; pep; skill
Monday Marketing Moxie is just what you need provoke thoughts, incite action and start your marketing off right each week!
Every Monday, we’ll be coming to you through this newsletter with ideas, resources and most of all, a bit of insight and motivation to prepare you for this week’s climb!
Read on!
|
|
|
| |
“I do not consider a sale complete until goods are worn out and the customer still satisfied. We will thank anyone to return goods that are not perfectly satisfactory…Above all things we wish to avoid having a dissatisfied customer.” — L.L. Bean, 1912. These words were found in their first circular.
|
| |
Completing the Sale
The sale doesn’t end when the customer goes home.
Think about the last time you ‘completed a sale’ in the vision of LL Bean. Can you recall one? Think of any products that you’ve just purchased to replace something else, did the company of the product you discarded really complete the sale with you?
Marketing is a circular game, it’s end-to-end and then back again. Look around you on your desk and think of how the products you use right in front of you are marketed to complete customer satisfaction. Now think about what you’re doing to ensure complete satisfaction.
Completing the sale means staying in touch with everyone that you sell to. Open the gates, bring down the barriers and invite everyone in on the conversation. Do everything in your power to avoid having a dissatisfied customer!
|
| |
QUESTIONS & ACTIONS
What will you do today to complete the sale with your customers?
|
| |
PLANNING AHEAD?
Each week, we look at what’s coming up a month from now in Chase’s 2010 Calendar of Events to help you plan your promotions in advance.
JELL-O Week is the second full week of February – Whip up something fun to do with JELL-O this week at your company!
Feb 7 is the Super Bowl! – Have a party, wear team colors or hold an in-office contest on which commercial your team likes best. If you’re an ad agency, you could do a post-Super Bowl commercial watching party!

The MarketingSavant Group
1025 Emilie Street
Green Bay, WI 54301
888.989.7771 main
Click here if you’d rather not receive
the weekly Monday Marketing Moxie e-mails from The MarketingSavant Group. You can always find our latest thinking, work and more at marketingsavant.com.
© copyright 2010 The MarketingSavant Group.
|
|
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=1a958000-e6ce-40f3-a789-334ca1a55631)
If you enjoyed this post, make sure you subscribe to my RSS feed!
Related posts:
- Monday Marketing Moxie – The Social Media-ologies
- Monday Marketing Moxie – History in the Making
- Monday Marketing Moxie – Help Your Customers “Do Their Job”
- Monday Marketing Moxie – Vision Without Execution
- Monday Marketing Moxie – The Practice of Marketing
If you enjoyed this post, please consider to leave a comment or subscribe to the feed and get future articles delivered to your feed reader.
blog comments powered by