"Today's marketers have got to be far more focused on enlightenment. They've got to be bold. They've got to be a leader. They have got to challenge the status quo." --- Donovan Neale-May (Exec. Dir., CMO Council)

Tomorrow Will Be Better

When management consultants study employee engagement, they find that there are two critical factors that determine whether an employee is truly engaged in the success of the organization or if they are simply an anchor dragging the company down.

Those two things are:
1) The employee clearly sees and believes that the future will be better than the present and,
2) That they have the opportunity to influence that better and bigger future.

Your customers are engaging or disengaging with your business for the very same reasons. We saw many, many businesses that didn’t survive the depths of the 2009 recession. The simple reason for that is because they didn’t have enough actual revenues from actual customers, but it’s not really that simple.

The current and prospective customers can usually see that there’s no future and that their being a customer has no effect on the outcome. That’s one of the things that drive them away. More to the point, you need to engage them in your future. Take a page from what Starbucks is doing with their MyStarbucksIdea.com and gather customer insight on an ongoing basis.

P.S. For what it’s worth, this newsletter is part of what we’re doing to give you an idea of the bigger, better and brighter future for our company. We listen, learn and focus on serving today to grow in the future. I hope that you’re enjoying it!

Q&A | QUESTIONS & ACTIONS

What are you doing today to ensure that you’re clearly communicating the better future that you’re co-creating with your best customers? We’re all in this together – let’s act like it.

PLANNING AHEAD?

Each week, we look at what’s coming up a month from now in Chase’s 2010 Calendar of Events to help you plan your promotions in advance.

April is International Customer Loyalty Month! Of course, you should work on loyalty year-round, but April is a great month to launch a loyalty program or to re-energize your existing loyalty or rewards program!

 

The MarketingSavant Group
1025 Emilie Street
Green Bay, WI 54301
888.989.7771

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