"The most important question to ask on the job is not "What am I getting?" The most important question to ask on the job is "What am I becoming? It is hard to keep that which has not been obtained through personal development."
-- Jim Rohn, Business Philosopher

Are You a Seminar Marketer?

Well, not you specifically (I hope), but perhaps someone you know. (promptly send this along after reading) I’ve noticed something over the years of conducting marketing seminars. I call this curiosity the ‘seminar marketer syndrome’. The behavior is classic and easy to distinguish.

Allow me to explain.

Many of us have attended some sort of marketing, motivational, goal setting or self-development seminar, whether with an expectation of infusing lasting change in our lives or companies. But really, for how long did that one seminar change your reality? A week? A month? A few months? For most of us, it’s quickly back to back to business as usual. Seminar marketing is like that. You see something fun, like social media, and you attend a seminar. Then, you go back to work, do a bit of something on whatever topic, and never touch the subject matter again.

On the other end of the spectrum, we have the consistent / persistent marketer – the one who really studies their plans and objectives and works on them every single day. I liken this to the difference between someone who attends a self-development seminar, expecting to develop themselves in a day, and the person who consistently and persistently works on their goals and affirmations every day. Give each of them a year, and 9 times out of 10, the consistent persistent person wins every time. (and it probably cost them a lot less too)

Now, I’m not advocating that you never attend a seminar. Quite the opposite – attend every one you can. However, if you don’t have a plan for an upward trajectory following that seminar, then you’re shortchanging yourself. !

Q&A | QUESTIONS & ACTIONS

Are you a seminar marketer or do you have daily consistent and persistent enduring habits that move you forward to a new and exciting place each day and each week? Start today. Put it on the calendar, and work it every day. Don’t be a seminar marketer.

PLANNING AHEAD?

Each week, we look at what’s coming up a month from now in Chase’s 2010 Calendar of Events to help you plan your promotions in advance.

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