In This Issue
Also This Week
Take the Green Bay Social Media Survey
The Green Bay Chamber of Commerce and MarketingSavant are conducting a thorough survey of business usage of social media. Drop in and give us you feedback!
Take the Survey »
Spring Webinar Series!
We've launched a series of for webinars for spring on everything from thought leadership marketing to social media to marketing in the recession. There's no cost and I tell you, they're going to be fun!
Check 'em Out »
Social Media Interview
Green Bay's own Bay Business Journal did an interview with MarketingSavant and a few others on how to engage in social media. Memo to ego: We've discussed social media with everyone in the article and two are clients!
Read All About It [PDF] »
Based on the book The Underdog Advantage, here are the 8 key components of an insurgent marketing strategy. Enjoy!
DOWNLOAD »
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Upcoming Speaking Engagements
4/23 - LinkedIn & Facebook for Professionals Workshop, De Pere, WI
4/29 - Rochester, NY AMA Chapter
5/19 - What the *Tweet* is Social Media, Green Bay, WI
5/12 - 5/30 - Thought Leadership: The Marketing of Ideas Through Integrated Media - St. Norbert College
6/2 - Private client event
Quick Marketing Tip
#1: Add Value
Discounting trains your client to expect more discounts, whereas a “free gift” is something that's given in addition to what they're already buying! Gifts almost always works better than a discount. Why? Because even with a discount, you still get the same thing. But a free gift is
something in addition to your product.
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Tuesday April 21, 2009
Insurgent Marketing for Startups
 A number of our clients have been startup or young companies that have adopted the Thought Leadership Marketing model. However, a penchant for thought leadership is just one component of the insurgent mindset that most startups have. Startups, and other savvy companies like Frito Lay, Starbucks Ben & Jerry's often included insurgent, or underdog, marketing tactics often seen only in political campaigns but that work very well in certain business situations.
For as much as ‘political marketing’ changes, there are some fundamentals that are long-standing and ever-green. Moreover, it’s these same strategies that subtly (or, not so subtly) allow thought leadership marketers to leverage their point of view to gain share of voice and share of market, as detailed in the thought leadership marketing equation. Let’s have a look at how thought leaders can leverage insurgent marketing to dominate their market.
If you're interested in learning more about thought leadership or insurgent marketing, drop us a line.
Read the Entire Blog Post»
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30 Marketing Ideas in 40 Minutes + Webinar
Join us on Thursday April 30th at 2pm CST for 30 Ideas in 40 Minutes to Reject the Recession & Profit in 2009!
You’ve heard it all, read the articles, seen the ‘best practices’ and followed all of the guidelines and things still aren’t picking up. When are things going to turn around?
We’ve listened and we have the answers-30 of them to be exact!
Discover how companies are getting real results right now:
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Achieving their highest weekly customer visits ever
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Growing sales 5% while their industry is down over 40%
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Changing the face of business in their community by rejecting the recession
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Using their attitudes and positive actions to grow in challenging times
Walk away with ideas you can implement the following morning or even before the close of business this very same day joining marketers all around the country who have put these ideas in place in every type of business! We've shared the slides with you in advance, but you won't want to miss the valuable insights from the hour-long webinar!
Check out the 30 Ideas in 40 Minutes Slideshow»
Register for the 30 Ideas in 40 Minutes Webinar »
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Client Spotlight: Thought Leadership Marketer
 Life Meets Work is a consultancy and online community helping companies and individuals expand opportunities for flexible work. For anyone who's every dreamed that "there has to be a better way" to outside of the corporate norms of big office, stale air and no flexibility, Life Meets Work has got your back!
Kyra Cavanaugh and Life Meets work are clients of our Thought Leadership Marketing practice. I sat down (via email, of course) with Kyra recently and asked about how thought leadership has helped her business.
Kyra, what brought you to the concept of thought leadership?
A lot in our world has changed, but business and brand building is still about being credible and authentic in your relationships. Thought leadership marketing has enabled me to take advantage of both new media and traditional methods to establish the expertise, credibility and authenticity that builds relationships, and ultimately results in more business.
What Thought Leadership Marketing tools do you use?
Social Media (Linked In, Twitter, Slideshare), Blogging, Email Newsletter, Research Reports, White Paper, Working on a book, Articles, Speaking Engagements, Events, Member of Workplace Excellence and Workforce Preparation committees at Chicagoland Chamber of Commerce, Lead nurturing program.
And, how has it worked out for you?
It's helped with brand building, expanding our circle of influence, building strategic alliances, increased sales and customer retention. I'm also gaining the attention of competitors who've been reaching out to figure ways we can work together. That's a direct result of my thought leadership presence online.
Learn more about Life Meets Work at their website »
Contact The MarketingSavant Group about Thought Leadership »
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LinkedIn & Facebook Workshop - 4/23/09
Have you received numerous LinkedIn and Facebook invites that you've ignored? Are you a member of LinkedIn or Facebook and wondering how to get the most value from it? Do you want to learn about how social networking can build your business and enhance your career?
It's time to attend the LinkedIn & Facebook For Professionals Workshop to take your professional social networking to the next level! Social media and social networks have changed the way that human beings connect with each other, both personally and in business. We're entering a new digital world and executives need to learn how to access it and use it to their advantage.
This workshop will show you how new social networks like LinkedIn and Facebook how ROI-focused executives and career professionals alike can use the latest digital and social tools to get real results.
April 23, 2009
8:00 am - 12:30 pm
St. Norbert College, De Pere, WI
Fee: $65
Read More and Register »
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