In This Issue
Also This Week
Top 10 Marketing Books of 2008.
The Cool Marketing Stuff blog has a great list of their top 10 marketing books of 2008. If you're looking to catch up on the best thinking of the past year that you might have missed, this is the place to start.. Read More »
Marketech '09 in Iowa.
Last week I was in Iowa presenting the Marketech '09 program on marketing technology for 2009. Download the slides and check out the video shot by one of audience members. It was a record breaking attendance day for the Des Moines AMA!. Read More »
Social Media for Small Business.
Dell Computer has produced a wonderful Facebook fan page with a series of eight downloadable social media guides. If you're looking for a concise primer on where to jump in with social media, look no further than this great resource by Dell..
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If you're not working from a reliable marketing calendar to ensure that your marketing gets done right every day, every week, every month, all year - here are two resources to help get you on track!
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Upcoming Speaking Engagements
1/29/08 - Marketing Stimulus Plan Workshop, De Pere, WI
1/29/08 - AMA Technomarketing, Boston, MA
2/12 - AMA Technomarketing, San Diego, CA
3/5 - AMA Technomarketing, Chicago, IL
3/19 - New Mexico AMA Chapter
4/2 - AMA Social Media & Branding Hot Topic, Chicago, IL
4/29 - Rochester, NY AMA Chapter
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Tuesday January 13, 2009
Beware the Marketing Insurgent!
2009 will bring out the savviest marketers aimed right at your customers!
 It's been said that your best customers are your competitors best prospects. That's especially true if your competitors consider themselves insurgent marketers (not likely, so you still have some time to get ahead of them). Learning to Think, Plan and Act Like an Insurgent, Not an Incumbent. No matter your market position—leader or upstart—allows you to market more efficiently and effectively. Insurgents use mobility, aggressiveness and laser focus to disrupt the market and influence the dialogue, amassing share of voice, mind and market to . Learn to embrace change, not resist it. Create a culture of success—play to win every day, not ‘over time’. For more from the pioneers of insurgent strategy in business, I recommend reading The Underdog Advantage.
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The Thought Leadership Equation
This is the real magic of thought leadership marketing. While there is little support for thought leadership being an exact science – it’s not – there is a definite process that, if followed and repeated, can yield both short and long-term rewards while decreasing customer acquisition costs year over year.
Thought leadership marketing typically offers a high qualitative and quantitative return on investment by:
- Attracting new clients
- Positioning your firm
- Building your reputation as a firm that thinks
- Garnering media coverage for your ideas (share of voice)
- Spreading know-how
- Demonstrating your unique market perspective
- Adding unmatched value to proposals and presentations
- Underpinning your go-to-market strategy
- Leveraging your competence and differentiation
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HARO - Help A Reporter Out
 Are you a publicity hound? Always looking for the next place to put your name in lights? There's no shame in that, it's all in the name of good marketing and PR.
Help-a-reporter-out. Created by Peter Shankman, is a group that provides an informal place for reporters to find sources and information and for pr people to pitch stories--all without the crazy fees that you see on places like ProfNet and others. It's a great resource and I've seen several success stories from friends and clients. A word of warning though - you'll get 3 emails a day from the service, but it's well worth it!
Learn more about HARO at the Help A Reporter Out website.
Read More »
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Marketing Stimulus Plan Workshop
 This full-day workshop on marketing in the recession will help you adopt creative, compelling, low-cost/high-return marketing strategies to overcome economic turmoil, and execute new tactics to win, sustain and grow new business.
You will learn how to...
- Develop a road map for putting frugal, ethical and effective marketing strategies in place immediately
- Rapidly expand your client-base easily and cost-effectively
- Unlock the real value frugal and effective marketing tactics to consolidate existing business and attract new business
- Adapt your marketing spend for today’s unpredictable economy
- Improve strategic and tactical planning with marketing ROI techniques and tools
- Boost your industry profile to connect with potential buyers using social media tools
January 27th, 2009
8:30am - 4:45pm
St. Norbert College, De Pere, WI
Newsletter Readers Save $220 Off of the Registration Price Using "SAVANT" as the Discount Code!
Read More and Register »
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