In This Issue
Also This Week
Ask the Right Questions About Social Media
I'm a firm beliver in the statement "asking the best questions gets you the best strategy". This set of social media strategy questions has been used by dozens of marketers to help hone their social media marketing efforts. [PDF download] Read More »
Thought Leadership is Attained not Claimed
Thought leaders are made through client and industry accolades and attribution and not by coming out and saying "hey, I'm a thought leader." We take up the issue of what it means to attain thought leadership..
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These mindmaps were content items from this week's "What's Your Marketing Stimulus Plan?" workskhop. It's a great framework to start from when you're putting together your marketing strategy for these challenging times. Here's a link to this week's featured mindmaps.
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Upcoming Speaking Engagements
1/29/08 - Marketing Stimulus Plan Workshop, De Pere, WI
1/29/08 - AMA Technomarketing, Boston, MA
2/12 - AMA Technomarketing, San Diego, CA
3/5 - AMA Technomarketing, Chicago, IL
3/19 - New Mexico AMA Chapter
4/2 - AMA Social Media & Branding Hot Topic, Chicago, IL
4/29 - Rochester, NY AMA Chapter
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Tuesday January 27, 2009
B2B Marketing Priorities for 2009
Over the past few weeks, MarketingSherpa has been exploring business-to-business marketers’ top priorities for 2009. The data shown here comes from a cooperative survey with Babcock and Jenkins examining marketing for B2B organizations with more than $250 million in revenue.
What topped their list?
- Identifying new audiences and lists
- Retention marketing
- Developing Web 2.0 stratetgy
- Integrate Social Media
- Mapping thought leadership content to sales funnel
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Marketing Your Way Out of Commoditization with Thought Leadership
 By today’s standards, even toasters are more than “just a toaster” with countless product and marketing innovations over the last 110 years that transformed the simple device into a multibillion-dollar industry.
Marketings in companies everywhere share a flawed conventional wisdom about how to react when they encounter a moment of ‘price only’ competition. They immediately reach for the commodity panic button and slash prices, service, profits and often their own necks in the process. Innovation and better marketing could have saved them.
A few tips on marketing your way out of commodity status:
- Consider price as only part of the equation.
- Develop differentiation based on competence. (use thought leadership marketing)
- Understand your customers.
- Segment, target and position.
- Evaluate price concesions based on long term relationships
Read the Rest of the Article»
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Secure Your Social Media Namespace
 This site is a quick and dirty solution to a question that many marketers have - what are the social media sites taht I need to be paying attention to and do I have my username registered across every site that I should?
Usernamecheck.com is a great site that allows you to put in your username that you're using on Wordpress, or Twitter or whatever to see if it's available on other prominent sites. It can also help you find out if others have already reserved your 'namespace' on social media sites that you might not have been monitoring.
Check your usernames and brand names on Usernamecheck.
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AMA TechnoMarketing Workshop Series
The world of marketing as we know it, is rapidly changing all around us. Engaging your customers through the newest media vehicles such as social media, customer communities, blogs, RSS, and podcasts requires a solid foundation steeped in customer understanding, marketing planning and technological prowess. The challenges marketers face today are often compounded by the sheer volume of new media channels and the depth of expertise required to execute well in each channel. This two-day course in using the latest marketing tools and technology to reach today’s customers will take you from the defining basics to the implementation planning stage.
2009 Locations
Boston, MA: January 29-30, 2009
San Diego, CA: February 12-13, 2009
Chicago, IL: March 5-6, 2009
Learning Objectives
- Increase knowledge of terminology surrounding the newest technology-centric marketing tools
- Acquire a full understanding of the most popular technology-driven marketing vehicles currently in use and on the horizon
- Identify which technology-centric marketing vehicles will work for your customer base and pair those up with your existing marketing strategy
- Ability to execute a marketing campaign using the tools and techniques outlined in the course
Who Should Attend
- Sales and Marketing Executives of any size organization
- Marketing directors responsible for digital or integrated marketing strategy
- Anyone involved in customer-facing internet initiatives with their company or clients
- Ad agency media directors looking for a competitive edge for clients
Read More and Register »
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