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Also This Week
Be a Social Media Rockstar Workshop - 8/12 - De Pere
We're teaming up with the Green Bay Area Chamber of Commerce again to bring you a rockin' "hands-on, how-to" social media event on August 12th in De Pere, WI. It's a full day of sessions on all things social media!
Register for Be a Social Media Rockstar! »
Can You Have Thought Leadership Without Thought Leaders?
You'll find some interesting conclusions on thought leadership in a recent piece of research conducted by Bliss PR that focused on the link between apparent thought leadership marketing content and the actual thought leader (person) behind said content!
Check Out The Thought Leadership Study»
July Marketing Links: What's Dana Reading?
Want to see the cream of the crop in marketing, thought leadership and social media articles? Just look at what we're linking to!
Hit the Links! »
The first step in a successful social media strategy is to setup your social media listening strategy. These two mindmaps will help you get going on the right path.
DOWNLOAD »
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Upcoming Speaking Engagements
7/24-26 - Social Media Bootcamp, Rockford, IL
8/5 - Green Bay Visitors & Convention Bureau - "Creating Your Social Media Toolkit"
8/12 - Be a Social Media Rockstar, De Pere, WI
9/29 - 9/30 - AMA TechnoMarketing - Chicago, IL
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Tuesday July 21, 2009
Thought Leaders Are Problem-Finders
 Genuine thought leaders all exhibit some extraordinary characteristics, some of which we've already covered in our various articles on thought leadership. One of the core values that true thought leaders, and thus, thought leading organizations, exhibit is the trait of being a 'problem finder.'
Moreover, they demonstrate intellectual curiosity in their industry, the services the provide and the products they make; follow a model of systemic thinking that helps them find the root cause of the issues that their clients and industry face and they have a healthy sense of 'paranoia' in the Andy Grove sort of way that guides them to find the problems beneath the problems and come up with solution after solution no matter how "good" things may look on the surface. Read on to explore each of these a bit further...
Read the Entire Blog Post »
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Marketing Classics: Marketing Myopia
“Marketing Myopia” is one of the first "academic" marketing articles that I read over a decade ago. I amazed at how often this single article and it's evergreen concepts come up in client conversations.
In it, Theodore Levitt, who was
then a lecturer in business administration at the
Harvard Business School, introduced the famous
question, “What business are you really in?” and
with it the claim that, had railroad executives
seen themselves as being in the transportation
business rather than the railroad business, they
would have continued to grow.
The article is as
much about strategy as it is about marketing, but
it also introduced the most influential marketing
idea of the past half-century: that businesses will
do better in the end if they concentrate on meeting
customers’ needs rather than on selling products.
“Marketing Myopia” won the McKinsey
Award in 1960.
Read the the entire article, "Marketing Myopia" »
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Cool Resource: Get Your Google Profile
 You're on LinkedIn, Facebook and everywhere else, but what does Google know about you? Very soon, we're likely to see the new Google Profiles integrated into most Google services so you have a coherent identity and a simple way to manage your contacts.
"A Google Profile is simply how you represent yourself on Google products — it lets you tell others a bit more about who you are and what you're all about. You control what goes into your Google Profile, sharing as much (or as little) as you'd like."
Profiles are public and contain basic information about you: a nickname (the real name is displayed only to your contacts), your occupation, your location, a list of links, a photo and a short description. They are embedded as iframes in pages that showcase user-generated content (personalized maps, shared bookmarks).
Learn more setting up your Google Profile »
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17 Spots Left @ $199
6 Week Virtual Marketing Coaching Series
The MarketingSavant University is officially open! I'm taking some of the best materials from the dozens of marketing seminars, courses, workshops, learning from and private training's that I've done over the past several years, putting it all into a 6-week soup-to-nuts marketing strategy, tactical planning and execution virtual coaching series and offering it to the world.
Here’s our topics roadmap for the six-week marketing coaching series (keeping in mind that we’ll deal with the subjects that are top-of-mind for our members each week, as well):
- Week one – July 28th, 2009: Setting your marketing goals, your marketing foundation; STP, differentiation and go-to-market strategy
- Week two – August 4th, 2009: Creating your marketing plan and planning your marketing milestones
- Week three - August 11th, 2009: Conducting your first promotions, obtaining publicity and awareness and creating a focused plan for each of your target markets
- Week four – August 18th, 2009: Zeroing in on what’s worked, what’s not and what you need to change. Conducting a website evaluation for each participant and creating a checklist to get your ‘public facing presence’ up to par
- Week five - August 25th, 2009: Internet marketing, social media and how to fit the newest marketing technology into your marketing strategy
- Week six – September 1st, 2009: Working through the marketing cycle, how to know what to change and when, doing your first course corrections on the marketing plan
Learn more and sign up for MarketingSavant University! »
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