In This Issue
Also This Week
Thought Leadership in New Mexico
I'll be in Albaquerque New Mexio this week talking about thought leadership marketing and social media with the New Mexico AMA chapter.
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Create Your Own Whitespace
Creating White Space is an interactive one-day workshop that will provide you the tools and processes to create a unique and unoccupied niche in your industry. This takes place on April 1st in De Pere, WI.
Register Here »
Register for the LinkedIn & Facebook for Professionals Workshop
The MarketingSavant Group will be conducting an in-depth workshop on how to make the most of LinkedIn & Facebook for business right here in Green Bay on the 23rd of April.
Read More »
Download the latest version of the Thought Leadership Toolkit Mindmap!
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Upcoming Speaking Engagements
3/19 - New Mexico AMA Chapter
4/1 - Creating Whitespace, De Pere, WI
4/2 - AMA Social Media & Branding Hot Topic, Chicago, IL
4/23 - LinkedIn & Facebook for Professionals, Green Bay, WI
4/29 - Rochester, NY AMA Chapter
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Tuesday, March 17, 2009
Hey, [fullname,fallback=] - What's Your Digital Outlook?
The long awaited (well, at least by me) 2009 version of the Razorfish Digital Outlook Report is now availalbe!
Razorfish puts out a yearly report called the Digital Outlook Report. The 2008 report was something that I found to be tremendously valuable and influential as we worked on digital & social media marketing plans throughout the year.
In 2009, you'll find some great insight on forward looking digital trends, the role of mobile applications, "social object theory" and some thoughts on where this is digital and social media stuff is all going...
Download the report here: digitaloutlook.razorfish.com
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The Four A Thought Leadership Framework
Becoming an industry thought leader and employing thought leadership marketing are things that many organizations aspire to. Granted, not everyone wants to be a thought leader, however, it’s safe to say that nearly everyone in a given industry would love to sit in the coveted position that the thought leader enjoys. The thought leader is certainly not always the market leader, but they are often very profitable and occupy a differentiated and defensible position in the industry. The question is, how do they get there and what sets them apart? Why can’t everyone be a thought leader? 
In this article, we'll cover the Four A Framework for putting thought leadership marketing in play in your organization. Read on to explore the concepts of Assets, Attitude, Acceptance, and Alignment further.
Read More »
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Social & Digital Media Seminar Handouts
WOW... I can't believe how quickly the time has passed since the Business Expo at the KI center... what an amazing day! Thank you to everyone who filled out the Social Media Event Survey, we'll keep you posted on what's next! (for the non-Green Bay reader, these are from our local trade show a couple of weeks ago...)
In case you weren't able to attend the Social & Digital Media Mini-Seminars that the Business Expo on March 4th, we wanted to share the popular handouts that we gave away at the event. We had so much demand for this information that we ran out well before the end of the day. If you were looking for some quick primers on the following topics, I encourage you to download the handouts.
You download each of the PDFs below, or see all of the documents here.
Download the handouts from the event website »
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Creating Whitespace Workshop
 Steve Van Remortel, president of SM Advisors Inc. and Dana VanDen Heuvel, Director of the MarketingSavant Group, are collaborating on a seminar titled “Creating White Space – Achieving profitable growth by creating a new niche in your industry. The first event will be held on April to be held on Thursday, March 19, 2009 the St. Norbert College Bemis Center in De Pere.
Creating White Space is an interactive workshop that will provide the necessary tools and processes to create a unique and unoccupied niche in an industry. It is planned for CEO’s, executive leaders and marketing professionals of small to medium-sized businesses. The focus of the seminar will be on business-to-business marketers in the manufacturing, capital goods and professional services areas.
You will learn how to...
- Build a competence that will clearly differentiate your organization.
- Communicate and market the tangible value of your competence to your current and potentials customers.
- Increase profitability by getting paid for the value of your organizational competence.
- Implement a talent management system to select, develop and retain the talent to deliver on your competence and strategy.
- Drive profitable growth through a new market niche (whitespace) uncontested competitors.
- Improve your return on marketing investment (ROMI) through competence based marketing
- Attain thought leadership status in your industry.
April 1, 2009
10:00am - 4:00pm
St. Norbert College, De Pere, WI
Read More and Register »
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