In This Issue
Also This Week
Creating Whitespace Workshop
Creating White Space is an interactive one-day workshop that will provide you the tools and processes to create a unique and unoccupied niche in your industry. This takes place on April 1st in De Pere, WI.
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25 Free Social Media Marketing & SEO Ebooks, White Papers + Other Downloads
The folks over at SEOptimise.com compiled this list of 25 free social media marketing and SEO ebooks, white papers plus other downloads. You'll be downloading all day!
Check 'em Out »
3/27 Podcast - Check it Out!
On Friday at 12 noon CST, I'll be joining Paul Chaney of Bizzuka marketing on his internet radio show to talk about marketing in a downturn!
Listen In »
Michael Deutch, Mindjet Chief Evangelist, recently shared a great mindmap on how to effectively use Twitter.
DOWNLOAD »
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Upcoming Speaking Engagements
4/1 - Creating Whitespace Workshop
4/2 - AMA Social Media & Branding Hot Topic, Chicago, IL
4/23 - LinkedIn & Facebook for Professionals Workshop, De Pere, WI
4/29 - Rochester, NY AMA Chapter
5/12 - 5/30 - Thought Leadership: The Marketing of Ideas Through Integrated Media - St. Norbert College
6/2 - Private client event |
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Friday March 27, 2009
Article-Based Ads Drive Purchases
 AdFusion, the article-based ad network recently published some research on how articles that contain brand information are more likely than banners, popups, emails or any other means of online advertising or content to drive customers to act.
For marketers, it’s time to show prospects that you’re not just another ‘pretty ad’. It’s time to deliver value before the purchase, it’s time to share to gain trust and put real content and real substance where they may formerly have been only marketing fluff. Now is the time to write, speak, and get your message out in a way that customers actually place value on your ideas (and you publish ideas that are worth valuing).
Read the Entire Blog Posting»
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Having Breakfast with Social Media
Have you ever been to a Social Media Breakfast? (come to think of it, when's the last time you ate breakfast? I'm not a breakfast person...) Anyway, the social media breakfasts are a concept devised by Bryan Person. Social Media Breakfasts bring together people who are interested in teaching, sharing, and learning about trends, case studies, and best practices in social media. This educational focus is what keeps them light and informatoinal and is critical for moving the social media industry forward.
This notice is for one of the newest SMB groups, the New North Social Media Breakfast group. It's comprised of marketing and social media leaders from the New North (the area formerly known as Green Bay + Appleton, WI). The first meeting is coming up on April 7th at Tuckers Inn in Little Chute, WI. If you're not from this area, have no fear. Social social media breakfasts are taking place in over a dozen cities around the county. You can see a complete list at www.socialmediabreakfast.com or you can just start your own!
Check out the New North Social Media Breakfast on LinkedIn »
Join the New North Social Media Breakfast Ning Group »
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Cool Resource: Ping.fm
 Have you ever wanted to post to Twitter, update Facebook, change your status on LinkedIn, send a mobile message to your friends, deliver an update via FriendFeed and drop a link onto your blog...all AT THE SAME TIME? Yeah, me too...isn't that just geeky!
Ping.fm (the name of the service and also the website address) allows you to do just that. It is, in their words "...a simple service that makes updating your social networks a snap." For me, it's just plain sensible. Here's how it works:
- Sign up for Ping.fm
- Sign up for Twitter (twitter.com)
- Download a Twitterclient like Twihrl (twhirl.org)
- Input your social networking accounts in Ping.fm
Learn more about Ping.fm at the Ping.fm website »
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Creating Whitespace Workshop - 4/1/09
 Steve Van Remortel, president of SM Advisors Inc. and Dana VanDen Heuvel, Director of the MarketingSavant Group, are collaborating on a seminar titled “Creating White Space – Achieving profitable growth by creating a new niche in your industry. The first event will be held on April 1, 2009 at the St. Norbert College Bemis Center in De Pere.
Creating White Space is an interactive workshop that will provide the necessary tools and processes to create a unique and unoccupied niche in an industry. It is planned for CEO’s, executive leaders and marketing professionals of small to medium-sized businesses. The focus of the seminar will be on business-to-business marketers in the manufacturing, capital goods and professional services areas.
You will learn how to...
- Build a competence that will clearly differentiate your organization.
- Communicate and market the tangible value of your competence to your current and potentials customers.
- Increase profitability by getting paid for the value of your organizational competence.
- Implement a talent management system to select, develop and retain the talent to deliver on your competence and strategy.
- Drive profitable growth through a new market niche (whitespace) uncontested competitors.
- Attain thought leadership status in your industry.
April 1, 2009
10:00am - 4:00pm
St. Norbert College, De Pere, WI
Fee: $249
Read More and Register »
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