In This Issue
Also This Week
Join Us on BlogTalkRadio!
 Starting on May 5th, we launched our mostly bi-weekly marketing internet radio show on BlogTalkRadio.com Every other week (or so...) we'll be answering some of marketing's most pressing questions and interviewing leading marketers from across the country!
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Social Media Downloads!
Price segmentation is the practice of offering different prices to different customer segments with an eye on maximizing the profitability of each segment. Learn more about segmenting prices for profit in a recession. Download the Slides »
What Dana's Reading...
I'm currently re-reading one of my all-time favorite marketing books, How To Drive Your Competition Crazy: Creating Disruption for Fun and Profit by Guy Kawasaki. If you want to beat, or just annoy your competitors, this is your book!
Check it out »
Download the latest version of the Networking Contact Mindmap!
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Upcoming Speaking Engagements
Check out the Speaking & Webinars page for more upcoming events.
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Thursday May 21, 2009
June is Entrepreneur's DIY Marketing Month
We're very excited to launch our month-long campaign for June - Entrepreneur's Do-It-Yourself Marketing Month!
For the month of June, MarketingSavant is devoting it's time to getting our best "do-it-yourself" marketing ideas into the hands of entrepreneurs and marketers everywhere! We've put together a dynamite list of some of the best marketing ideas we could get our hands on that are all within the reach of even the most marketing-phobic entrepreneur!
We're offering a marketing idea & planning e-book as our way of thanking you for signing up for the course. There's no cost for the course, or the e-book, we just want to get people involved in doing the best marketing they can!
Sign-up for the DIY Marketing e-Course & Get the e-Book! »
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Marketing Webinar & Video Series
So, we've gotten through the first two MarketingSavant webinars in the last month with two of my favorite topics - 30 Ideas in 40 Minutes to Reject the Recession & Profit in 2009! and Thought Leadership Marketing for CEOs.
If you missed the webinars, you can catch them in replay mode on our Screencasts, Video & Webinar reply page.
We're also doing a series of screencasts as a follow-on to the sold-out "What the *Tweet* is Social Media" event here in Green Bay. If you need to know the 'nuts & bolts' of some of the most popular social media tasks, you won't want to miss these videos!
Visit Screencast & Video Resource Section »
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Cool Resource: The KnowBrainer
 I can't believe that I'm writing about this thing. I don't often tell too many people about it because it's been my 'secret weapon' for coming up with creative ideas for the better part of a decade (I own 3 of these, and NEVER leave home with out one in my computer bag). The KnowBrainer, by Solution People is simply the most effective creative brainstorming tool I've ever used. For those of you that don't know, I collect 'creativity card decks'. I have over 12 different versions of things like this, but the only one I use almost daily is the KnowBrainer (my second choice is the IDEO Method Card set).
According to my friend Chuck at Innovation tools, this thing rocks:
"If you are looking for a creativity tool that is powerful, portable, and low tech, then you ought to check out the KnowBrainer… This tool does an excellent job of leveraging the mind's capabilities of association to a major advantage. It may look like a simple tool, but don't let the KnowBrainer's low-tech "interface" fool you. This is one powerful and easy to use idea generation tool."
- Chuck Frey - InnovationTools.com
Learn more about the KnowBrainer at the SolutionPeople Website »
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Grow Your Business With the Lipstick Effect
 During recessions there are dozens of economic theories that are thrown around, many of them point to more bad news. However there is one concept that’
Economic history shows us that when the economy goes into a recession or a depression, the sale of lipstick increases. Really, it does!
Marketers call this “The Lipstick Effect” for the apparent rise in sales of cosmetics rise in the four years from 1929 to 1933 during the Great Depression.
It’s not so much the lipstick but the small indulgences that matter. Most of what we know of the lipstick effect comes from the cosmetic industry, where the sales of color cosmetics were up 3.6% in the last quarter of 2008. However, we see evidence of this effect all over the economy. McDonalds and lower end restaurants are seeing sales spikes while companies selling small luxuries ranging from decorative cell phone covers to sensibly priced quality writing instruments may benefit from the public seeking small, “feel good” luxuries and forgoing riskier purchases like cars, vacations and the like...
Read more about the Lipstick Effect »
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