In This Issue
Also This Week:
The Perils of Thought Leadership & Social Media: The Whole Foods Boycott
Whole Foods CEO John Mackey's 'thought leadership' position (opinion piece in the WSJ) on healthcare has sparked a boycott and a vigoous debate on how a social media enabled cause can really take off, no matter what side you're on. Reach the Click Z article below for some solid insights and important lessons on thought leadership and social media.
Read the ClickZ article: "Social Media Integration Fuels Whole Foods Boycotters" »
In Search of Excellent Thought Leaders
This article draws some interesting parallels between the eight basic principles from the classic business book "In Search of Excellence" and the principles of great thought leaders.
Read "In Search of Excellent Thought Leaders" »
Here are some of the best bits of marketing wisdom that came across Twitter this week:
101 Tips from 50 Small Business Bloggers : Money : Idea Hub :: American Express OPEN Forum http://ff.im/-7qpYO
cmsmatrix.org - The Content Management Comparison Tool http://ff.im/-7qTVt
Thought U may like these: new eBook http://bit.ly/blJZH & Big List B2B Blogs http://bit.ly/14Myi
Follow our marketing updates on Twitter »
Download the entire "Social Media Toolkit" »
AMA TechnoMarketing Workshop & Podcast
if you're looking for a comprehensive 2-day event on all things social media & marketing technology, look no further! The American Marketing Association is running the TechnoMarketing workshop this September and is still accepting registrations.
Register for the AMA's TechnoMarketing Workshop! »
Listen to a 5-minute podcast that I just recorded on social media and "technomarketing" for the event. »
August Marketing Links: Social Media & Thought Leadership
Want to see the cream of the crop in marketing, thought leadership and social media articles? Just look at what we're linking to!
Hit the Links! »
When we do word of mouth and social media courses and workshops, we often develop mindmaps to help determine the topics for the course. This is a map of the topics that most marketers should be considering when they consider boosting their buzz and word-of-mouth marketing programs.
DOWNLOAD »
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Upcoming Speaking Engagements
09.01 - Social Media Study Presentation | Private
09.17 - Social Media - Northern Illinois University
09.22 - New North Panel Session: Implementing Social Media Culture
9.29 - 9.30 - AMA TechnoMarketing - Chicago, IL
10.03 - Social Media Saturdays: Strategy
10.10 - Social Media Saturdays: Blogging
10.14 - Thought Leadership Marketing: Construction Specification Institute, NM
10.15 - Social Media Marketing: Green Bay Area Chamber of Commerce
10.17 - Social Media Saturdays: Twitter
10.24 - Social Media Saturdays: LinkedIn
11.05 - St. Norbert Marketing & Technology for Leaders Series
11.07 - Social Media Saturdays: Facebook
11.14 - Social Media Saturdays: Podcast & Video
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Tuesday September 1, 2009
Questions Marketers Want Answered About Social Media from Marketech
 You’re not alone if you have more questions than answers when it comes to approaching social media marketing and marketing technology.
Michael A. Stelzner, author of the, “Social Media
Marketing Industry Report” , conducted a survey of 900
people regarding social media marketing. They received 700
open-ended responses and summarized the major questions
marketing professionals wanted answered. I’ve included these
questions because they so closely reflect the same questions
that I’ve been receiving month after month while conducting
the AMA’s two-day “TechnoMarketing” training course on marketing technology & social media.
They include:
- What are the best practices and tactics to use?
- How do I measure the effectiveness of social media?
- Where do I start?
- How do I manage the social balance?
- What are the best sites and tools out there?
- How do I make the most of my available time?
- How do I find and focus my efforts on my target audience?
- How do I convert my social media marketing efforts into tangible results?
- How do I cohesively tie different social media efforts together?
- Does social media marketing work, and if so, how effective is it?
One in three marketers surveyed indicated that identifying best practices, measuring results and
knowing where to begin were their top questions with social media. The MarkeTech guide aims to
address many of these top-of-mind questions while walking you through the world of today's marketing technology.
Download the "Marketech Guide: Tools and Trends in Marketing Technology" e-Book! [7 MB PDF] »
Download a summary of the most pertinent social media questions that we've collected »
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Marketing Classics: What the Hell Is “Market Oriented”? (Benson P. Shapiro, 1988)
 This is a great Harvard Business Review article from the late 80's told in the form of a story surrounding the perils of a manufacturing company in Indiana. Market Oriented is a term to describe a company that is driven by a desire to completely understand the markets it operates in and the people who decide whether or not to buys its products or services.
According to Shapiro, Market Oriented companies have three key characteristics:
- Information on all important buying influences permeates every corporate function. This goes beyond cross-functional meetings. This is like the HP engineer working at Radio Shack (OK, "The Shack"...) to understand how customers use graphing calculators.
- Make decisions across divisions and functions. To make wise decisions that will positively affect customers, you need to open up the decision making process to ensure that no division's contribution to the customer value equation is overlooked.
- Commit to the decisions as a division and execute with commitment! Marketing breaks down when the rubber meets the road and execution across functions doesn't reach the desired potential. "Poor coordination leads to misapplication of resources and failure to make the most of market opportunities."
The most important element of market orientation is how it capitalizes on the companies core values. Shapiro put it best when he said "No, slogans and glossy programs don't givea company a market orientation. It takes a philosophy and a culture that go deep into the organization... It's unlikely that any company ever became market oriented with a bottom-up approach; to make it happen, you need the commitment and power of those at the top."
Read the the entire article, "What the Hell is Market Oriented"? »
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Social Media Saturdays Course
Green Bay, WI
Social Media Saturdays is unlike one-day social media events or web seminars where you try to learn everything in a day and leave with more questions than you have answers! Social Media Saturdays is a six-week, hands-on social media boot-camp for professionals who don’t want to just “know” about social media, but who really want to master it.
Taught in a computer lab at Rasmussen College, in a relaxed weekend atmosphere, Social Media Saturdays is the most thorough yet relaxed and informative series of social media classes that you’ll ever attend. The limited class size and hands-on approach in a fully functional computer lab ensure that you’ll leave each session with a new set of social media tools and the skills you need to make them work for you.
The six-week series provides ample time between topics and allows you to interact with the instructor in between classes to ensure that you are able to master each of the social media topics discussed before you move on to the next.
Dates & Topics for Social Media Saturdays:
- October 3rd – Course overview, planning session, RSS & social media listening
- October 10th – Blogs, blogging & creating your home base online
- October 17th – Twitter – Everything you ever needed to know
- October 24th – LinkedIn & online networking fundamentals
- November 7th – Facebook, Ning & online communities
- November 14th – Podcasting, video recording and sharing, screencasting
Event Particulars:
Dates: October 3rd, October 10th, October 17th, October 24th, November 7th, November 14th
Time: 9:00AM – 11:30AM
Where: Rasmussen College (Green Bay)
Fee: $299 before 9/18 – $399 after or $79/class
Class Size: Limited to 24 PEOPLE
Click this link to sign up for Social Media Saturdays.
Learn more about Social Media Saturdays»
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Cool Resource: MakeUseOf.com
 MakeUseOf.com is a great site and a daily must read for me. It's really just a "daily blog that features cool websites, computer tips, and downloads that make you more productive. The aim of MakeUseOf is to guide you through the web and tell you about hot websites that you have never heard of, free alternatives to popular software programs, and all kinds of “how to” tips for Windows, Mac and Linux computer users."
The best things about MakeUseOf are the "Cool Websites and Tools" posts that they do every day and the ever-growing MakeUseOf download gallery.
Check out MakeUseOf.com »
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