In This Issue
Also This Week
Marketing in Tough Times
On December 11th, I traveled to Silicon Valley to conduct a program on marketing in the recession. You'll find a collection of nearly 100 links & resources to help you market during a downturn at the SVAMA follow-up blog. Read More »
Price Segmentation in a Downturn.
Price segmentation is the practice of offering different prices to different customer segments with an eye on maximizing the profitability of each segment. Learn more about segmenting prices for profit in a recession. Read More »
In Search of Blue Oceans.
Have you heard of Blue Ocean Strategy? It's both a best-selling book and a breakthrough strategic process developed by two professors at INSEAD. This article on in the INSEAD Knowledge website will help you find your Blue Ocean in 2009.
Read More »
Download the latest version of the Thought Leadership Perspectives Mindmap!
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Upcoming Speaking Engagements
1/7/08 - Iowa AMA Chapter, Des Moines, IA
1/29/08 - Marketing Stimulus Plan Workshop, De Pere, WI
1/29/08 - AMA Technomarketing, Boston, MA
2/12 - AMA Technomarketing, San Diego, CA
3/5 - AMA Technomarketing, Chicago, IL
2/12 - New Mexico AMA Chapter
4/2 - AMA Social Media & Branding Hot Topic, Chicago, IL
4/29 - Rochester, NY AMA Chapter
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Tuesday December 30, 2008
Welcome and Thanks!
Welcome to our first, and long overdue marketing thought leadership newsletter!
You may be receiving this email as you are an ongoing supporter of The MarketingSavant Group, an attendee of one of Dana's AMA workshops or a contact that I've met while traveling or at a speaking engagement. Many of you either requested to receive our newsletter or were added as a result of our work together. Whatever the reason we would like to take this opportunity to thank you for your support and enthusiasm towards great marketing, thought leadership and continuous learning. You'll find unsubscribe link along the sidebar and up above. If you'd like to discontinue receiving this newsletter, just click and your wish will be granted. For the rest of you, welcome to a great year of marketing challenges!
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2009 Marketing Predictions
 Yes, it's that time of year again. This time, instead of just offering a few predictions (which I have), MarketingSavant put together a complete website with the most comprehensive list of links to marketing trends, projections, wishes and perspectives anywhere on the web. We've captured over 50 unique prediction links as of today, the the new 2009 marketing predictions just keep rolling in! Here's my short list of marketing predictions for 2009.
1. Marketers apply lessons from the 2008 Presidential campaign.
2. Marketers will measure absolutely everything.
3. Insurgent marketers will win big market share.
4. Customer data will be the most precious marketing resource.
5. Everyone becomes a marketer.
6. Marketers focus on targeting.
7. Consumers expect feedback loops; companies respond.
8. Mobile and location really begin to matter.
9. Tactics will still lead before strategy.
10. B2B Marketers will increasingly seek a ‘thought leadership’ based approach to marketing.
Read More »
Visit www.2009marketingpredictions.com »
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90-9-1 Principle
 If you spend any time at all talking about online communities, you’re bound to stumble across the 90-9-1 Principle. The idea is simple: In social groups, some people actively participate more than others. Researcher Jakob Nielsen calls this “Participation Inequality“.
- 90% of users are the “audience”, or lurkers. The people tend to read or observe, but don’t actively contribute.
- 9% of users are “editors”, sometimes modifying content or adding to an existing thread, but rarely create content from scratch.
- 1% of users are “creators”, driving large amounts of the social group’s activity. More often than not, these people are driving a vast percentage of the site’s new content, threads, and activity.
Learn more about he 90-9-1 Principle at the 90-9-1 website.
Read More »
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Marketing Stimulus Plan Workshop
 This full-day workshop on marketing in the recession will help you adopt creative, compelling, low-cost/high-return marketing strategies to overcome economic turmoil, and execute new tactics to win, sustain and grow new business.
You will learn how to...
- Develop a road map for putting frugal, ethical and effective marketing strategies in place immediately
- Rapidly expand your client-base easily and cost-effectively
- Unlock the real value frugal and effective marketing tactics to consolidate existing business and attract new business
- Adapt your marketing spend for today’s unpredictable economy
- Improve strategic and tactical planning with marketing ROI techniques and tools
- Boost your industry profile to connect with potential buyers using social media tools
January 27th, 2009
8:30am - 4:45pm
St. Norbert College, De Pere, WI
Newsletter Readers Save $220 Off of the Early Registration Price Using "SAVANT" as the Discount Code!
Read More and Register »
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